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Global Spending on Facebook® Ads Increases More than 50% Year-on-Year According to Kenshoo Study

Submitted by Anonymous (not verified) on Thu, 07/17/2014 - 10:24

Paid search also grows steadily and delivers an all-time high click-through rate as advertisers become more efficient at running their campaignsLondon (July 17, 2014) - Quarterly spend on Facebook advertising increased 51% year-on-year (YOY) in Q2 2014 according to the latest data from Kenshoo (www.Kenshoo.com), the global leader in predictive media optimisation technology. Spend on search engine advertising increased 25% on 2013 with the click-through rate (CTR) reaching an all-time high as brands and agencies...

Source: RealWire

Best in City communications celebrated at Corporate & Financial Awards

Submitted by Anonymous (not verified) on Wed, 07/16/2014 - 09:25

The winners of the 2014 Corporate & Financial Awards represent the best in investor relations, stakeholder engagement and city communications. The awards, which have been growing since 2012, have reflected the changing nature of communications and consistently honour excellence in the industry.At the 2014 awards, held last night, awards were distributed to companies from across the spectrum of investment, including those listed on foreign exchanges, unlisted and from the AIM to the FTSE 100. Judges...

Source: RealWire

SDL Study Reveals Channels Are Irrelevant to Consumers

Submitted by Anonymous (not verified) on Mon, 07/14/2014 - 13:39

60% of millennials surveyed expect a consistent experience from brands whether online, in store or via phoneWAKEFIELD, Mass. - July 14, 2014 - Today, SDL (LSE: SDL) released the final report of the "Five Truths for Future Marketers" series titled "Channels are Irrelevant," that features results from SDL's global survey of more than 1,800 millennials (ages 18-36). The data reveals that today's consumers no longer care about where they are or what device they are...

Source: RealWire

Festival of Marketing and Celebrity Intelligence take top honours at the PPA Awards 2014 for Centaur Marketing

Submitted by Anonymous (not verified) on Fri, 07/11/2014 - 13:24

Last night, Centaur Media's Festival of Marketing and Celebrity Intelligence both scooped coveted awards at the highly regarded PPA Awards 2014. The Festival of Marketing, created by Econsultancy, Marketing Week, Creative Review and Design Week, was announced as Event of the Year, marking a great achievement for an event in its very first year of operation. Like SXSW and Cannes Lions, FoM gave the marketing, digital, creative and media industries a home and the platform...

Source: RealWire

intelligent Print Recognition (iPR™) gathers pace

Submitted by Anonymous (not verified) on Fri, 07/11/2014 - 12:56

iPR™ (intelligent Print Recognition) adoption grows rapidlyRetailers, brands and printers realise its benefits which go beyond QR/ARApplications were showcased on stand at MarketingWeekLive in JuneHarrogate, North Yorkshire, UK - 11th July 2014iPR™ (intelligent Print Recognition) from documobi makes conventional print digital and interactive, linking it to mobile marketing campaigns via a Brand's own app. Requiring no codes, tags or markers, iPR™ collects and analyses user data when a customer responds to a call to action...

Source: RealWire

Leading Retailers Adopt Pricing Policies Consistent With The Economic Upswing

Submitted by Anonymous (not verified) on Wed, 07/09/2014 - 11:50

Data from retail analyst group Cogenta (www.cogenta.com) reveals that UK pricing activity is consistently up in the majority of consumer categories being tracked. The activity data monitored over six months (Q4 2013 plus interim figures for Q1 2014) is consistent with successful retailers seeking to optimise their share of an upturn in market conditions across key non-grocery sectors. Cogenta's in-depth behavioural analysis of over 8 million price points daily confirms that a retail market recovery...

Source: RealWire

New free white papers address the roots of the content marketing challenge

Submitted by Anonymous (not verified) on Wed, 07/09/2014 - 11:17

…written by the Content Marketing Institute & sponsored by North Plains 9th July 2014, London, UK - North Plains has announced that is has sponsored two free new white papers, authored by Robert Rose, Chief Strategist at the renowned Content Marketing Institute. Both documents look at how marketers are struggling to manage and implement content marketing successfully and suggests some practical answers. The first white paper "Using DAM To Turn Your Content Marketing Up to...

Source: RealWire

KLM sees email conversions quadruple with implementation of Webtrends Streams

Submitted by Anonymous (not verified) on Tue, 07/08/2014 - 09:28

KLM achieves 72% click through rates for email campaign with WebtrendsLONDON, UK 8th JULY 2014 - Webtrends, the global leader in digital marketing solutions, today announced that leading travel company, KLM, has implemented its Analytics, Optimize and Streams solutions, resulting in a significant rise in the success of KLM's email marketing campaigns.Webtrends Analytics has empowered KLM to maximise its email marketing strategy using data-driven evidence and knowledge, allowing KLM to have a better understanding of...

Source: RealWire

1 in 10 Brits are 'too busy' to say thank you

Submitted by Anonymous (not verified) on Fri, 06/27/2014 - 11:21

- One in ten claim they're 'too busy' they don't have time to say thank you- Two fifths of Brits admit they forget to say thank you for the everyday tasks loved ones do for them- British people are more likely to say thank you to a stranger than their own friends and family, work colleagues or siblings Research released by Philips today reveals that 1 in 10 Brits claim they simply 'don't have time'...

Source: RealWire

Proactive International PR Supports World-Class Data Protection Software Developer

Submitted by Anonymous (not verified) on Fri, 06/27/2014 - 08:53

Proactive International PR Limited, the UK-based international multimedia PR consultancy, secured an agreement with data protection software developers, Attix5, surrounding the launch of its new solution and its renewed company identity.Attix5 specialises in developing world-class data protection software, providing trusted support to listed enterprises and SMEs all over the world. It recruited Proactive PR to create and execute an exciting PR campaign encompassing the company's attendance and activity at the recent Cloud Word Forum and...

Source: RealWire