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Bruno Mars and David Beckham among Twitter Winners on Super Bowl Night, says Searchmetrics

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 15:58

Study reveals minute-by-minute tweet trends on Super Bowl nightNew York - February 06, 2014 - Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity. Former Soccer star David Beckham and Terry Crews, the former NFL...

Source: RealWire

Transform Awards shortlist reflects strength of industry

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 13:40

This year, the Transform Awards are expanding. The programme, which has always enjoyed success in Europe, saw a record-breaking year in terms of the diversity of its shortlist. Not only were more entries received but those acknowledged by the judges make up the most widely varied companies and entries in the history of the awards. The programme has also launched an international arm, Transform MENA, which will take place in Dubai in June. However, the...

Source: RealWire

Oxygen8 Group to Showcase Brainstorm Lab at Mobile World Congress

Submitted by Anonymous (not verified) on Wed, 02/05/2014 - 12:39

Brainstorm Lab will provide a creative area for open discussion around innovation at Mobile World Congress5th February 2014 - Oxygen8 Group, the global provider of integrated mobile solutions, today announces that it will be showcasing its creative hub of technical mobile innovation, Brainstorm Lab, at this year's Mobile World Congress. Brainstorm Lab, the innovation arm of Brainstorm Mobile Solutions Ltd (an Oxygen8 Group company), is already delivering solutions to two of the world's largest MNO's...

Source: RealWire

Gigya analyses fans of opposing Super Bowl teams to demonstrate depth of insight

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 17:06

New social media tool provides marketers with unparalleled insight of consumer identities Gigya, the Connected Consumer Management Suite, today announced the release of a transformative tool to power data-driven marketing: Consumer Insights. The product allows marketers to gain a complete understanding of their user-bases by aggregating data from Gigya products such as Social Login, Registration-as-Service, Gamification and Social Plugins and providing visual insights about user identities and on-site behaviours. To showcase the product's depth, Gigya...

Source: RealWire

Track Google Knowledge Graph integrations with Searchmetrics

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 16:45

New Searchmetrics Suite features: track Google Knowledge Graph integrations, directly compare SEO performance v competitors and easily create customized chartsNew York - February 03, 2014 - Searchmetrics has introduced several new features to its enterprise SEO platform, including the ability to research which keywords currently display integrations to the Google Knowledge Graph and Google Carousel, and the ability view a domain's search performance alongside key benchmark competitors.With Google Knowledge Graph and Google Carousel showing up...

Source: RealWire

IT pushing for greater collaboration on digital strategies, while marketing expects IT to solve its complex challenges

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 13:06

New research report from EPiServer reveals disconnect between perceived value of marketing and IT partnershipLONDON, 31 January 2014: The majority of UK marketing and IT professionals (70%) are working together on digital strategies, but there is a clear disconnect between marketing and IT on the value of collaboration and the roles within their relationship, reveals new research from EPiServer, a digital marketing and ecommerce software provider. The study, involving over 200 UK-based marketing and IT...

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AIA Worldwide Wins Two RAD Awards

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 12:21

RADs bring total of industry awards for AIA's work with engineering and technology company Thales to sixLONDON January 31, 2014 - AIA Worldwide, the global, technology-enabled recruitment advertising agency, announced today that it has been recognised with two RAD awards at a prestigious ceremony held at the Grosvenor House Hotel on 30 January. The awards highlight the creative, innovative, and effective recruitment advertising and software solutions that AIA continues to deliver across its diverse client...

Source: RealWire

Online Brands Not Doing Enough to Guard Against a Google Penalty, says Searchmetrics

Submitted by Anonymous (not verified) on Thu, 01/30/2014 - 14:05

It's easy to fall foul of Google's rules says founder of digital marketing software and service company New York - January 30, 2014 - With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners - including many top online brands - may not be doing enough to guard against the risk of a Google penalty which could drastically reduce their organic...

Source: RealWire

Eptica grows global sales to $10.6m and increases revenues by 18% in 2013

Submitted by Anonymous (not verified) on Wed, 01/29/2014 - 10:49

UK expansion driven by innovative linguistic-powered customer service technologyReading 29 January 2014: Global multichannel customer interaction software company Eptica today announced record financial results. 2013 saw turnover increase by 18% to $10.6m (£6.5m), underpinned by growing demand for its innovative, linguistic-powered customer interaction software. This is significantly higher than the overall global software market, which had a predicted 2013 growth rate of just 5.7%, according to analysts IDC. Available in 26 languages, Eptica's Enterprise Suite...

Specific Media’s TV Audience Segments bridges the Digital-TV divide for advertisers

Submitted by Anonymous (not verified) on Tue, 01/28/2014 - 12:15

Specific Media launches unique targeting capability in association with Nielsen: King and Virgin Holidays already on boardLondon, 28 January, 2014: Specific Media announces the launch of TV Audience Segments (TVAS), a unique targeting solution that allows advertisers to accurately reach online users based on their TV viewing. By fusing data from the most trusted industry sources, Nielsen and BARB (Broadcasters' Audience Research Board), the solution allows for a truly robust cross-media campaign.The solution enables advertisers...

Source: RealWire