Another week, another headline mourning the death of ad tech. Pundits have been quick to call an end of competition in digital advertising as Google and Facebook’s market shares grow. According to recent articles, companies that aren’t members of the duopoly are better off packing up their things and going home. But I’m optimistic for […]
From Amazon to Verizon, it’s looking like the markets are set to correct the duopoly. Recent news from Verizon shows its current strategy to gain market share is to pool together consumer data with telecom competitors including T-Mobile, Sprint, Vodafone, and Telefonica. By merging all of their user data together, the telecoms would be in […]
From Amazon to Verizon, it’s looking like the markets are set to correct the duopoly. Recent news from Verizon shows its current strategy to gain market share is to pool together consumer data with telecom competitors including T-Mobile, Sprint, Vodafone, and Telefonica. By merging all of their user data together, the telecoms would be in […]
No one will ever pay for something they can get for free. And yet publishers are still pushing for paid content models. It’s no secret that falling ad revenues and increased competition are pushing news organizations into the red. As losses mount, many publishers are exploring paid models for online content that mirror the good […]
No one will ever pay for something they can get for free. And yet publishers are still pushing for paid content models. It’s no secret that falling ad revenues and increased competition are pushing news organizations into the red. As losses mount, many publishers are exploring paid models for online content that mirror the good […]
Marc Pritchard of P&G ushered in ad tech’s year of transparency when he said online marketing was “crappy” at an event in February. In the same speech, he promised that P&G would no longer pay for digital marketing services that didn’t meet his standards. This week at Cannes, Pritchard updated the industry on his crusade […]
Marc Pritchard of P&G ushered in ad tech’s year of transparency when he said online marketing was “crappy” at an event in February. In the same speech, he promised that P&G would no longer pay for digital marketing services that didn’t meet his standards. This week at Cannes, Pritchard updated the industry on his crusade […]
After years of working in sales, I’ve learned there are two common ways to approach the selling process. The first is transactional sales. This is when a client approaches a salesperson with a firm idea of the products they need, and the salesperson puts in an order. That works at times, but here’s the problem: […]
After years of working in sales, I’ve learned there are two common ways to approach the selling process. The first is transactional sales. This is when a client approaches a salesperson with a firm idea of the products they need, and the salesperson puts in an order. That works at times, but here’s the problem: […]
On a Sunday evening in 1938, families crowded around radios listening to the end of the world. News bulletins narrated an alien invasion that was spreading across the East Coast. People panicked, not realizing that the program was a radio adaptation of a science fiction novel. Years later, a crime thriller united a new generation […]
