Behind Nespresso's big brand overhaul to reach Gen Z, including Dua Lipa as ambassador and a colorful redesign
According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion.
Fox News Media joins CNN and CNBC in partnering with Kalshi.
Brand mascots are crossing over from ads to dramatic roles as advertising and entertainment collide
The $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richer
Dollar General selected Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and measurement equipment, effectively doubling the size of its network and adding a more sophisticated AI-powered measurement solution.
The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing.
Is the casual on-air look of news shows a threat to the set design business?
Sponsorship investment is up 55% year over year as the Miami conference expands its footprint, adds a YouTube deal, and doubles down on dealmaking.
Platform's first work under new CMO Claudine Cheever encourages users to get out in the world
