Apple’s Quiet Bet on Smart Glasses Could Reshape the Wearables Market—and Challenge Meta Head-On
Submitted by Anonymous (not verified) on Sun, 02/22/2026 - 11:00For years, Apple has poured billions into its Vision Pro mixed-reality headset, a device that dazzled technologists but struggled to find mainstream traction at $3,499. Now, mounting evidence suggests the company is pivoting toward a far more consumer-friendly form factor: lightweight smart glasses that could arrive as early as 2027. The move would pit Apple directly against Meta, which has already established a beachhead in the category with its Ray-Ban Meta glasses, and could redefine how millions of people interact with artificial intelligence throughout their day.