Articles from RealWire marketing data

Brits turn to social media to understand EU referendum suggests new research

Submitted by Anonymous (not verified) on Thu, 06/23/2016 - 14:07

26% of people used social networks to share and receive info about the EU vote, and 6% said it helped them switch sides One in four Brits (26%) used social networks such as Facebook and Twitter to share and receive information about the EU referendum in the run up to polling day according to a national survey. And 6% of the 1000 people questioned said the information they found through social media played a role...

Source: RealWire

Confirmit and Affectiva sense market emotions with new partnership

Submitted by Anonymous (not verified) on Tue, 06/14/2016 - 08:07

Latest innovation integrates emotion recognition technology into surveys for deeper consumer insightsLondon, UK and Oslo, Norway and New York, NY: 14 June, 2016 Confirmit has partnered with Affectiva, a pioneer in emotion recognition technology, to provide Market Research (MR) organisations and Voice of the Customer (VoC) programmes with the detailed personal sentiment and behavioural insight needed to understand the role of emotion in driving consumer spending and loyalty. Terry Lawlor, EVP Product Management at Confirmit,...

Source: RealWire

Celebrus Launches New Breed of Connectors to Stream Real-Time Customer Digital Data into Applications

Submitted by Anonymous (not verified) on Tue, 06/07/2016 - 07:00

7th June 2016, London, UK – Addressing the increasing demand for real-time decisioning and streaming analytics, and taking advantage of Celebrus real-time data, three new Celebrus Connectors have been launched today as part of Celebrus Version 8 Update 16. These new Connectors, additions to the suite which already feeds data into Hadoop, MongoDB, Teradata, Oracle, MySQL and SQL, stream real-time data into a variety of industry-leading third party applications to power decisioning, marketing automation, fraud...

Source: RealWire

Brands battle for improved Digital Intelligence

Submitted by Anonymous (not verified) on Wed, 06/01/2016 - 11:18

Channel data capture now deemed critical for online successReading, UK – June 1st 2016, Zyme, the market leader in the rapidly growing discipline of Channel Data Management (CDM), has today released research findings that show Digital Intelligence to be the new battleground for brands wanting to exceed consumer expectations and gain increased levels of customer confidence online. Whilst increasing sales is perhaps an unsurprising priority for 81% of the UK businesses questioned in the independent...

Source: RealWire

Standard Life chooses Neustar MarketShare for Attribution Analytics and Marketing Planning

Submitted by Anonymous (not verified) on Thu, 05/26/2016 - 09:27

Leading UK-based savings and investment company maximises analysis of market spend and marketing impactLondon, 26 May, 2016 – Neustar, Inc. (NYSE: NSR) a trusted, neutral provider of real-time information services, today announced that Standard Life has selected Neustar MarketShare to help fully understand the effectiveness of its marketing spend across online and offline activities, measured over both short and long-term periods. As the global leader in advanced marketing analytics software with the industry’s only holistic...

Source: RealWire

Searchmetrics Raises $8 Million In New Financing To Fuel Enterprise Suite Initiatives And Growth

Submitted by Anonymous (not verified) on Mon, 05/23/2016 - 15:04

SAN MATEO, Calif. – May 23, 2016 - Searchmetrics today announced it has secured nearly $8 million in new financing to fuel new growth opportunities and initiatives for the company’s award-winning search optimization and content performance software suite.Searchmetrics, a leading vendor of global SEO software and analytics tools, has raised more than $31 million in equity funding over five rounds since it was founded in late 2007. Major investors include Holtzbrinck Digital and Iris Capital....

Source: RealWire

Circus PPC awarded etyres PPC advertising contract

Submitted by Anonymous (not verified) on Mon, 05/23/2016 - 10:24

Circus PPC has been selected by tyre retail and fitting service, etyres, to manage their online PPC advertising accounts.Having managed their own PPC accounts internally over the last few years etyres reached out to Circus PPC to review and compile a strategy that could deliver the efficiencies & growth demanded by the business and the franchisees.etyres felt they had reached a point where they now needed an expert agency to deliver on those goals.“We are...

Source: RealWire

UK Company 'Circus PPC' Wins Google's Prestigious EMEA Ready To Rock Award

Submitted by Anonymous (not verified) on Mon, 05/23/2016 - 08:50

In the First Award of its Kind, UK Based PPC Agency 'Circus PPC' wins over European & Middle East Competition With a lavish presentation at Berlins Motorwerks in May, Circus PPC were recognised for their dedication to quality, effectiveness and growth in AdWords advertising.The Ready to Rock competition was an AdWords competition open to all Google Partner Agencies across the whole EMEA. By analysing accounts, looking for technical excellence, growth and development, Circus PPC’s accounts...

Source: RealWire

New tyntec-Ovum Customer Engagement Survey Finds Brands Are Failing to Meet Mobile Communication Expectations

Submitted by Anonymous (not verified) on Thu, 05/19/2016 - 14:24

Consumer Demand for Quick Resolution Presents New Use Cases for SMS and OTT Chat Apps; 45% of Consumers Identify E-Commerce Service Providers as Most Effective Vertical at MobileMUNICH, SAN FRANCISCO – MAY 19, 2016 – tyntec, a telecom-web convergence company, today issued the results of its survey conducted in partnership with Ovum, which uncovers new trends in how consumers utilize various communication channels to interact with customer service agents and opportunities for enterprises to enhance...

Source: RealWire

Confirmit and Delvinia Extend Longstanding Relationship

Submitted by Anonymous (not verified) on Wed, 05/18/2016 - 08:17

Six Year Veteran Signs on for Three More YearsLondon, UK and Oslo, Norway and New York, 18 May, 2016 — Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee and Market Research, has announced that longstanding customer, Delvinia, has extended its relationship with the company for another three years. Delvinia leverages the Confirmit Horizons platform for its AskingCanadians and AskingAmericans online data collection businesses, as well as Methodify, a research automation...

Source: RealWire

Articles from RealWire marketing data

Primary tabs