Justin Karp, vp of social media at NBC Sports, explained the company's game plan for the Olympics at Social Media Week.
At Social Media Week, marketers and media executives made the case for an inbox-first strategy.
NFL fans think they’re pushing the envelope with a wig and a little face paint. But they should take notes from FIFA fans, who know how to dress far crazier—and […]
Her appointment follows Michelle Crossan-Matos joining as growth chief last year.
Justin Bieber didn’t stage a concert that underdelivered. He staged a different format entirely.
A singing shark helped legacy brand Brita connect with Gen Z.
Google is forcing advertisers using Dynamic Search Ads to switch to AI Max.
Meta has not only survived multiple scandals, its advertising revenue continues to creep up.
Viant, a public adtech company whose tech helps brands buy ads online and on streaming, has agreed to acquire TVision.
Launched by Musa Tariq and Tim Jones, Science x Story consults CMOs on everything from agency selection to positioning
