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Infinity Tracking launches Post Impression call tracking with DCM

Submitted by Anonymous (not verified) on Tue, 08/02/2016 - 13:02

Integration quantifies offline conversations advertising campaigns generateAugust, 2, 2016, London: Infinity Tracking, call tracking and hosted PBX service provider, has today announced the launch of its Post Impression Call Tracking with DCM. The integration enables marketing managers and agencies to quantify the success of an advertising campaign in terms of the number of offline conversions it generates.The Infinity-DCM integration enables businesses to collate both online impressions and Infinity Tracking phone call data, providing insight into...

Source: RealWire

“The Big Ask”: The UK Has Spoken!

Submitted by Anonymous (not verified) on Mon, 07/25/2016 - 08:00

SurveyMonkey unveils what makes Brits BritishIn a time when more seems to be dividing the UK than bringing it together, SurveyMonkey has today announced the much needed results of its recent nationwide poll on what unites everyone and makes them truly British!Over 12,000 Brits took part in The Big Ask survey, answering the top crowdsourced questions from their fellow countrymen and women.The campaign, designed to inform about topics nearest and dearest to those in the...

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UK Consumer Brands Seek Improved Channel Collaboration

Submitted by Anonymous (not verified) on Tue, 07/12/2016 - 11:00

Reading, UK – July 12 2016, Zyme, the market leader in the rapidly growing discipline of Channel Data Management (CDM), has today shared research findings which indicate that consumer technology brands are concerned that current IT systems and processes in place with partners are failing to capture, and report on, all necessary information on customer behaviour. Only half of the UK vendors questioned (49%) completely trust the accuracy of data they receive on their online...

Source: RealWire

Next Generation of SAP® Hybris® Commerce Arms Organizations to Drive Contextual Shopping Experiences

Submitted by Anonymous (not verified) on Thu, 07/07/2016 - 13:00

New Release Provides Businesses with the Tools and Agility Needed to Advance Their Omnichannel Commerce StrategyMUNICH, Germany - July 7, 2016 - SAP SE (NYSE: SAP) today announced a new release of its SAP® Hybris® Commerce solution, making it even simpler for businesses to deliver compelling shopping experiences, personalized for each customer. This comprehensive, omnichannel solution advances the way both business-to-business (B2B) and business-to-consumer (B2C) companies engage their customers, while at the same time simplifying...

Source: RealWire

IIAR Analyst Professional of the Year 2016

Submitted by Anonymous (not verified) on Thu, 07/07/2016 - 12:24

London, Thursday 7th July 2016. The Institute of Industry Analyst Relations, the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Professional of the Year 2016 and the IIAR AR Team of the Year 2016. The survey looked at the analysts’ perception of how AR professionals are performing as a whole and compare it with results from the past, according...

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Sinequa Appoints Stéphane Kirchacker Vice President, Sales EMEA

Submitted by Anonymous (not verified) on Wed, 07/06/2016 - 13:19

Sinequa Expands Leadership Team in Response to Rapidly Increasing Demand for its Cognitive Search & Analytics PlatformNEW YORK – July 6, 2016 – Sinequa, a leader in Cognitive Search and Analytics, today announced that it has expanded its executive team with the addition of Stéphane Kirchacker who joins the company as Vice President, Sales EMEA. A seasoned software-industry veteran with a strong international background, Kirchacker brings deep expertise in streamlining sales operations, developing new business...

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Confirmit empowers global executives with new mobile insights

Submitted by Anonymous (not verified) on Wed, 07/06/2016 - 08:09

Version 20 of Confirmit Horizons supports mobile-first for programmes while delivering greater agility and flexibilityLondon, UK and Oslo, Norway and New York, NY: 6th July 2016: Confirmit has answered the needs of increasingly pressured business and research executives to act on instant insight with the launch of Version 20 (V20) of its award-winning Confirmit Horizons™ solution. The latest release, coming in the year that Confirmit celebrates 20 years of profitable growth through innovation, includes a...

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Campaign-specific contracts on the rise as social media changes the rules of celebrity engagement

Submitted by Anonymous (not verified) on Tue, 07/05/2016 - 13:36

The emergence and rapid uptake of social media has changed demands, expectations and outcomes of traditional celebrity-led campaigns, finds the Celebrity Intelligence and Econsultancy report.London/New York. When it comes to selecting a brand ambassador, celebrities remain the number one choice. But now, thanks to a whole new generation of social media talent, the way marketers are engaging and working with celebrities has changed. According to ‘The Future of Celebrity Marketing’ research report, social media has...

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RS Components confirms link between VoC and culture change

Submitted by Anonymous (not verified) on Thu, 06/30/2016 - 09:04

Leading B2B retailer brings CX to the boardroom, empowers employees to make a differenceLondon, UK, and Oslo, Norway and New York, NY: 30 June, 2016 – RS Components joined forces with Confirmit at two recent events in London, urging attendees to make the connection between Voice of the Customer (VoC) and culture change. Paula McKillen, Head of Customer Experience at RS Components addressed both the Market Insight Forum and Confirmit’s Driving Transformational Change seminar to...

Source: RealWire

Neustar MarketShare and Twitter Team Up to Measure Social Media’s Effectiveness on TV

Submitted by Anonymous (not verified) on Wed, 06/29/2016 - 09:15

Research Reveals Combined TV and Twitter Advertising Results in 18 Percent Return on Investment June 29, 2016 – STERLING, Va. – Neustar, Inc. (NYSE: NSR) a trusted, neutral provider of real-time information services, today announced that it has joined forces with Twitter in Spain to give marketers the insights needed to validate the impact social media has on TV, and in-store sales. Neustar MarketShare DecisionCloud, an industry leading holistic planning and attribution solution, and the...

Source: RealWire