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RCS will generate $52.2 billion for mobile operators by 2028

Submitted by Anonymous (not verified) on Thu, 11/19/2020 - 09:29

Inability for digital banner advertising to drive consumer brand engagement will see billions in media spend diverted to RCS brand campaigns, dramatically boosting mobile operator revenues 19 November, 2020 – London, UK: Brands will divert billions of dollars from ineffective digital banner advertising to mobile operator-led RCS campaigns over the coming years, according to the findings of a report by business messaging intelligence experts, Mobilesquared. Global brand RCS spend will be worth more than $52.2...

Source: RealWire

FYAMI Extends Its ‘Marketing For a Tenner’ Covid Support Scheme,’ until November 1st, 2020

Submitted by Anonymous (not verified) on Fri, 08/14/2020 - 08:35

London based Growth consultancy, The FYAMI Marketing Group Limited, extended its widely acclaimed ‘marketing for a tenner scheme,’ until November 2020. The scheme helps start-ups and small businesses with their sales and marketing goals during these challenging times. Faye Eldridge, FYAMI’s Founder and CEO says, “I have spoken to many other CEOs and entrepreneurs over the last few months, listening to their concerns and what they are losing sleep over. Currently, many of them face...

Source: RealWire

NZZ Media Group: Audienzz acquires Zulu5 for more transparency and quality in the digital advertising market

Submitted by Anonymous (not verified) on Fri, 07/03/2020 - 10:19

NZZ Media Group's spin-off Audienzz will be the new owner of technology service provider Zulu5 as of July 2020. With the acquisition of the digital advertising monitoring specialist, Audienzz is strengthening its position in digital advertising and investing in more transparency and quality in the national and international online advertising market. Founder Andreas Gysler will remain on board as CEO. Established in 2014, Zulu5 has developed a unique technology that can be used to monitor...

Source: RealWire

Papier boosts revenues by 6% through experimentation with Kameleoon

Submitted by Anonymous (not verified) on Tue, 06/30/2020 - 09:45

Personalised stationery retailer meets market challenges through testing and personalisation London and Paris, 30 June 2020, Kameleoon today announced that international online stationery retailer Papier is using its personalisation and A/B testing platform to improve the visitor experience, boost revenues and respond quickly to changing market conditions. Changes made to Papier’s site following initial A/B tests run with Kameleoon have added an additional 6% to annualised revenues in just three months, achieving a Return On...

Source: RealWire

Virtual Event on ‘The State of Commerce Experience: B2C in Europe’ On June 17, 2020 Will Feature Nick Barber of Independent Research Firm and Jesus Alberto of Carrefour

Submitted by Anonymous (not verified) on Thu, 06/11/2020 - 09:10

Hosted by Bloomreach and MindCurv Mountainview, CA and Madrid, SPAIN -- June 11, 2020 -- Bloomreach, the leader in commerce experience™, together with Mindcurv, will host a virtual event on Wednesday, June 17 at 3 pm CEST on “The State of Commerce Experience: B2C in Europe”. The event will feature guest speaker Nick Barber, a Senior Analyst at Forrester Serving Application Development & Delivery Professionals, and Jesus Alberto, Director, eCommerce Technical Development, Spain at Carrefour,...

Source: RealWire

The newest British name to ethical social shopping: Bazar - The Ethical Life Marketplace

Submitted by Anonymous (not verified) on Mon, 06/01/2020 - 15:46

Three rising trends – mobile commerce, social shopping and ethical consumerism; each provide unique ways to bring retailers and consumers together. United Kingdom — An increasing number of modern shoppers are using apps for their convenience, more customers are adopting ethical values when it comes to shopping and we all feel more comfortable buying new products based on recommendations from friends, family or existing customer reviews. Ethical consumer spending reached an all-time high in 2019,...

Source: RealWire

73% of UK consumers say current online experience from brands will change future spending post-lockdown

Submitted by Anonymous (not verified) on Wed, 05/13/2020 - 10:17

50% will spend less or switch from brands that have not met their needs during pandemic, Kameleoon research finds13 May 2020, UK consumer behaviour is being reshaped by the current COVID crisis, with 27% of people saying they’ll do more activities digitally long-term. Yet, despite the opportunity for brands to increase digital revenues, 59% of consumers are not happy with the level of personalization and reassurance delivered online by most companies, according to a new...

Source: RealWire

VDX.tv, A New Business Division of Exponential Interactive, Is Expanding Into Canada

Submitted by Anonymous (not verified) on Thu, 03/12/2020 - 12:00

VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV. 12th MARCH 2020 TORONTO, Canada -- Digital advertising leader Exponential Interactive announced this week that it is rolling out its new, video-driven business division, VDX.tv, in all global markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a...

Source: RealWire

Exponential Interactive Announces Its New Business Division, VDX.tv, Is Expanding Into International Markets

Submitted by Anonymous (not verified) on Sun, 03/08/2020 - 21:00

VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV. APAC-- Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video-driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the U.S. in October...

Source: RealWire

Exponential Interactive Announces Its New Business Division, VDX.tv, Is Expanding Into International Markets

Submitted by Anonymous (not verified) on Sun, 03/08/2020 - 21:00

VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV. APAC-- Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video-driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the U.S. in October...

Source: RealWire