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Amazon and Google are Top Online Sources of Christmas Gift Ideas for UK Shoppers, Finds New Study

Submitted by Anonymous (not verified) on Mon, 12/15/2014 - 11:59

…And More than One in Five UK Consumers will have looked on Facebook for Information on Gifts to Buy this ChristmasLondon, 15th December, 2014 - 61 % of UK shoppers will have found gift ideas from researching the web site of online retailer, Amazon, this Christmas, with 50% getting ideas from searching on Google, according to new research by Searchmetrics, the leading global search experience optimisation platform. 38% will have used eBay. The findings demonstrate...

Source: RealWire

New Searchmetrics Study Reveals Secrets of a High Ranking in Google UK Searches

Submitted by Anonymous (not verified) on Thu, 12/11/2014 - 11:46

Free Webinar Highlights Findings of Searchmetrics' Google UK Rank Correlation and Ranking Factors 2014 study London - 11 December, 2014 - A new UK study from Searchmetrics, the leading global enterprise search experience optimisation platform, highlights four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches. The findings emphasize the need for relevant content that comprehensively covers the topics that target audiences are...

Source: RealWire

Over half of UK shoppers can’t find basic information online

Submitted by Anonymous (not verified) on Wed, 12/10/2014 - 12:11

Retailers risk losing Christmas sales through poor and slow customer serviceReading, 10 December 2014, Despite online sales expected to hit £4.7 billion this Christmas [1], retailers are still not providing the right customer experience on the web. 55% of UK shoppers say they cannot find basic information, such as delivery and returns policies, on half the websites they visit, according to new consumer research commissioned by Eptica (www.eptica.com). At the same time, consumers are starting...

Source: RealWire

ASOS is top UK retailer on Pinterest for the second Christmas shopping season running

Submitted by Anonymous (not verified) on Thu, 11/27/2014 - 12:34

Asos.com's content is most shared on Pinterest in the run up to ChristmasLondon, 27th November, 2014 - For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas. In a study of ten top UK retail sites[1], images and pages from asos.com are being shared most...

Source: RealWire

Mapp Media Launches New Mobile Partnership With Allrecipes

Submitted by Anonymous (not verified) on Thu, 11/20/2014 - 11:37

Mapp Media to represent the world's largest social community for home cooks in the UK and France for mobile salesLondon, 20th November 2014: Mapp Media (http://www.mappmedia.com/) has announced today a brand new partnership with Allrecipes - the #1 place for recipes, cooking tips, and how-to food videos. Mapp Media will be monetising the Allrecipes mobile and tablet inventory in the UK and all web inventory in France.Allrecipes, the world's largest social community for home cooks...

Source: RealWire

New Clients and Innovation Drive Q3 Success for Confirmit

Submitted by Anonymous (not verified) on Tue, 11/18/2014 - 09:00

113 percent growth in revenue from new clients, numerous multi-year deals, and product development deliver another outstanding quarter in 2014New York, NY and Oslo, Norway and London, UK: November 18, 2014: Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research, took major strides forward in Q3 with 113 percent growth in revenue from new clients and 71 percent growth in the number of new clients compared to the same quarter...

Source: RealWire

Mapp Media's #BoostYourRun Wins Best Mobile Advertising Campaign

Submitted by Anonymous (not verified) on Fri, 11/14/2014 - 09:06

Mapp Media won the Mobile Entertainment Awards with a unique integrated campaign developed for Adidas. London, 14th November 2014: Mapp Media (www.mappmedia.com) won the Best Advertising Campaign award for its #BoostYourRun campaign at last night's Mobile Entertainment Awards. Launched on May 1st, the campaign was a unique, integrated solution that drove more than 250,000 unique users to an Adidas hub on Spotify in just four weeks. "We work hard to create innovative and creative solutions...

Source: RealWire

Tradedoubler to tackle data analysis paralysis caused by complex and fragmented marketing industry

Submitted by Anonymous (not verified) on Wed, 11/12/2014 - 09:52

Company launches new business intelligence tool and corporate strategy to become the leader in creating smarter results through enhanced traffic, technology and expertise 12 November, 2014: The abundance of sales and customer data available to marketers combined with a surge in complex and fragmented technologies and platforms is causing many companies to become paralysed by information and unable to act rationally, according to Tradedoubler, a leader in European performance marketing. To solve this problem, it...

Source: RealWire

Hearts over Heads: Starved of Insight, Business Leaders Rely on Gut Instinct

Submitted by Anonymous (not verified) on Tue, 11/11/2014 - 08:30

UK firms lack reliable customer data to make timely decisionsBusiness leaders complain customer insight is the preserve of the powerful fewIn the age of social media and 'big data' analytics, half of leaders still rely on gut instinct to make decisionsStarved of trustworthy customer intelligence, UK business leaders are relying on gut instinct to make crucial decisions according to a new report issued today.The report, The Democratisation of Insight, by online survey platform SurveyMonkey reveals...

Source: RealWire

Conquest Launches Automatix™ - The Consumer Truth Tool

Submitted by Anonymous (not verified) on Thu, 11/06/2014 - 09:46

Ever wondered why research predictions are continually proved wrong? Or put another way, why people tell researchers one thing and then do quite another? Award winning, top twenty market research agency Conquest is to launch, on 6th November, a brand new research tool called Automatix™ at the Nonconscious Impact Measurement Forum in NYC. For the first time, avatar-led online technology is blended with cognitive science, and enhanced implicit testing is fused with innovative metaphoric animation,...

Source: RealWire