The DSP dangles ChatGPT ad placement driven by prompt relevance and CPMs range from $15 to $60, with a $50,000 minimum spend required for the pilot.
While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year’s standouts felt less like marketing moments and more like […]
The Project Management Institute worked with Jellyfish to apply AI-driven insights to paid media planning, expanding its Performance Max search themes, driving higher sales and conversions.
ADWEEK is currently accepting submissions for the 2026 Team Visionary Awards. A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes a […]
Entries for ADWEEK Sports Marketing MVPs 2026 are now open. This award honors the biggest power players in the sports marketing industry using creativity, innovation, and charisma to build brands […]
Three agency leaders on why legacy and fee-based are no longer viable.
Casper hopes to regain momentum with first work from Orchard.
Christine Romans to get a two-hour show on NBC News Now.
Artemis II and Iran coverage led to viewership for cable.
ABC News also led the way with coverage of Artemis II's return.
