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Gartner Positions SAP Hybris as a Leader in 2016 Magic Quadrant Report for Digital Commerce

Submitted by Anonymous (not verified) on Mon, 04/04/2016 - 13:00

MUNICH — April 4, 2016 — SAP Hybris, a leading provider of omni-channel customer engagement and commerce solutions, today announced it has been positioned by Gartner, Inc., as a leader in the Magic Quadrant for Digital Commerce[1]. This is the third consecutive year that SAP Hybris has appeared in the leaders quadrant. The report states that “digital commerce platforms enable organizations to build B2B, B2C or B2B-to consumer (B2B2C) commerce sites and support a continuum...

Source: RealWire

Artesian Solutions Launches Ready Mobile Application Stateside

Submitted by Anonymous (not verified) on Wed, 03/30/2016 - 09:30

The unique calendar tool that ensures sellers are no longer unprepared for meetingsBoston, 30th March, 2016. Following on swiftly from the announcement of its incorporation and opening of its new stateside operation headquartered in Boston, Artesian Solutions, the world’s most powerful customer engagement solution for B2B sellers, today announced the launch of ‘Artesian Ready’ v2. A unique calendar linked mobile app, Ready will ensure sales professionals in the US are never again unprepared. This localised...

Source: RealWire

MaritzCX calls for new approach to CX assessment at CXPA European Insight Exchange

Submitted by Anonymous (not verified) on Wed, 03/30/2016 - 08:00

MaritzCX to present key findings of CXEvolution study at CXPA European Insight Exchange, highlighting that 72% of CX professionals feel their CX programmes are not driving business resultsHigh Wycombe, England – 30th March 2016 – MaritzCX, a global leader in customer experience (CX) software and services, is a sponsor at the CXPA European Insight Exchange, and will be championing the need for organisations to think more pragmatically about their CX programmes. MaritzCX’s recent CXEvolution study...

Source: RealWire

Shopitize extends reach to 25 million through partnership with Johnston Press

Submitted by Anonymous (not verified) on Wed, 03/16/2016 - 11:43

London, 16th March 2016: Mobile marketing platform Shopitize has extended its reach to 25 million consumers in the UK thanks to a partnership with publisher Johnston Press. The partnership will give Johnston Press, one of the UK’s largest publishers with 250 newspapers and associated websites, a smarter way to build brand loyalty with its readers through a range of rewards, all activated through the Shopitize mobile marketing platform. With a reach of 25 million consumers,...

Source: RealWire

L’Équipe launches L’Équipe Store, the benchmark Marketplace for sports products

Submitted by Anonymous (not verified) on Mon, 03/14/2016 - 10:51

London, 14th March 2016 – L’Equipe launches L’Équipe Store, the L’Équipe Marketplace, specialising in the sale of sports goods. With this move, L’Équipe aims to explore a new way of generating revenue from its audiences. L’Équipe is currently France’s leading cross-media sports brand, with more than 29 million French people coming into contact with the brand every month (Médiamétrie cross-media study 2015). Launched on 18 February 2016, L’Équipe Store already offers a range of 70,000...

Source: RealWire

Pricing and Competition the Biggest Challenges Facing Law Firms in EMEA and APAC, New Survey Reveals

Submitted by Anonymous (not verified) on Mon, 03/14/2016 - 10:44

88% of marketing and business development professionals are changing marketing strategies to win new business; 62% are actively targeting international growthLONDON, U.K., 14 March 2016 – Research undertaken by LexisNexis® Enterprise Solutions, a provider of technology solutions to professional services firms, reveals that law firms (57%) across geographic regions are optimistic about growth in 2016, but pricing (for 52%) and competition (for 46%) pose the two biggest challenges to achieving this goal. The research report...

Source: RealWire

NetBooster to move to IFRS

Submitted by Anonymous (not verified) on Thu, 03/10/2016 - 17:05

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces its move to International Financial Reporting Standards (IFRS).The switch to IFRS will provide investors and other users of financial statements with the ability to compare the financial performance of NetBooster on a like-for-like basis with its international peers and provide more transparency to investors on the Group’s performance. It represents yet another step in making NetBooster’s Investor...

Source: RealWire

US Brands Missing Out By Not Letting Mobile App Content Appear In Google Searches, Finds New Study

Submitted by Anonymous (not verified) on Wed, 03/09/2016 - 14:05

Searchmetrics research suggests only 20% of iOS apps and 30% of Android Apps are able to support Google app indexing San Mateo – March 9, 2016 – Many brands are failing to let content from their apps show up in Google’s organic search results according to new research from Searchmetrics, the leader in search and content performance. These firms are potentially missing out on valuable app traffic, engagement and conversions.In its study of the 100...

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The inaugural Employer Brand Management Awards shortlist is revealed

Submitted by Anonymous (not verified) on Tue, 03/08/2016 - 10:27

The UK awards, recognising brands with innovative employer brand strategies, has announced its 2016 shortlistLondon, 08/03/2016 - This year, for the first time ever, an awards ceremony hosted by Transform magazine, the Employer Brand Management Awards (EBMAwards), will recognise numerous aspects of employer brand management strategy. The awards are no longer accepting entries, and the shortlisted brands and agencies have been announced. Shortlisted organisations include Deutsche Bank and ThirtyThree, Hyundai and Penna, Schillings and Goosebumps...

Source: RealWire

Rustlers refocuses with the help of TransgressiveX

Submitted by Anonymous (not verified) on Thu, 03/03/2016 - 08:00

Rustlers, the number one brand in UK chilled ready meals, has teamed up with forensic brand guidance agency, TransgressiveX, to refocus their marketing strategy and support them with their goal of growing penetration of the micro snacking category.As the pioneering brand of its sector, owned by Kepak Convenience Foods (KCF), Rustlers grew the micro snacking category from £10m in 2000 to £153m today. It now sells over 4 packs per second in the UK.TransgressiveX has...

Source: RealWire