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Big Agency Groups Pitching Online

Submitted by Anonymous (not verified) on Wed, 05/06/2015 - 12:14

The big agency groups are turning to online pitching to boost the efficiency of their new business efforts.The number of large agencies using blur's online marketplace to win new marketing and PR clients has risen dramatically with over 2,000 joining in the past 12 months.In recent months, firms such as JWT, Edelman, Iris Worldwide, Leo Burnett, Lewis PR, McCann and Havas have joined blur to pitch for marketing, PR, video and digital briefs.In the last...

Source: RealWire

Famous Four Media’s .SCIENCE domain extension rapidly rises to become the third largest new generic Top Level Domain

Submitted by Anonymous (not verified) on Wed, 05/06/2015 - 09:28

It Is Rocket .SCIENCE Wednesday, 06 May 2015, Gibraltar: Famous Four Media, a global leader in the provision of generic Top Level Domains (gTLDs), today announced that the .SCIENCE new generic Top Level Domain, a domain registry that it manages, has reached over domain 250,000 registration (web addresses) in 3 months. This makes .SCIENCE one of the fastest growing domain registries on the planet."We are understandably delighted with the adoption by the public of the...

Source: RealWire

7thingsmedia awarded Grand Prix at The Drum Digital Trading Awards

Submitted by Anonymous (not verified) on Tue, 05/05/2015 - 08:04

London, UK - 05/05/2015 7thingsmedia were awarded the Grand Prix for their digital media activity with Konga.com at The Drum Digital Trading Awards last Wednesday, April 29th. On the night, the international, full service digital agency also picked up the awards for Best Paid Search, Best Non-Paid Search with Konga.com and Best Cross Channel Buy for their work with Charlotte Tilbury.Konga.com, the Nigerian retailer, is pioneering Ecommerce in a vastly emerging African market. The judges...

Source: RealWire

Kenshoo Intent-Driven Audiences Wins Third-Party Marketing Innovation Award at Performance Marketing Awards

Submitted by Anonymous (not verified) on Thu, 04/30/2015 - 15:33

Award-winning Kenshoo software uses consumer intent from search activity to automatically serve Facebook adsLondon (April 30, 2015) - Kenshoo (http://www.kenshoo.com/), the global leader in agile marketing software, has won the award for Third-Party Marketing Innovation in the UK Performance Marketing Awards (PMA) 2015. The winning innovation, Kenshoo Intent-Driven Audiences (IDA), enables marketers to show Facebook ads to consumers that have searched for specific keywords by matching clicks on search engine ads to audiences on the...

Walkbase Named a "Cool Vendor" in Digital Business by Gartner

Submitted by Anonymous (not verified) on Mon, 04/27/2015 - 09:50

Leading Analyst Firm Recognises Walkbase in its Annual Selection of Cool VendorsHelsinki - April 27, 2015 - Walkbase, the provider of in-store analytics for airports and retail stores, today announced it has been included in the list of "Cool Vendors" in the April 15, 2015, 'Cool Vendors in Digital Business, 2015' report by Gartner, Inc. The 'Cool Vendor' recognition is designated to organisations that Gartner recognises as fresh and innovative constituents in their respective markets.Walkbase...

Source: RealWire

What consumers want in 2015: multi-screen experiences, personalisation and social shopping

Submitted by Anonymous (not verified) on Thu, 04/23/2015 - 08:46

- DigitasLBi's 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping experience in order to boost sales www.digitaslbi.com/connectedcommerce2015London - April 23rd, 2015 - Shoppers around the world now expect omnichannel, multi-screen experiences from brands and retailers, with the average consumer using a total of five devices when making a purchase - a significant...

look, touch & feel acquires SureFire

Submitted by Anonymous (not verified) on Wed, 04/22/2015 - 14:07

Digital agency look, touch & feel has acquired Market & Sales Strategy consultancy SureFire Excellence Ltd for an undisclosed sum, a statement released on the agency's blog confirmed today. look, touch & feel, a digital agency based in Northamptonshire with clients across the UK, has had a busy year, having launched their visual engagement platform (Klarifi) in April last year, and being crowned Digital Agency of The Year 2014 at the UK digital experience awards...

Source: RealWire

Searchmetrics Delivers Unrivaled Mobile SEO Visibility and Content Performance Optimization As Google Mobile Algorithm Goes Into Effect

Submitted by Anonymous (not verified) on Mon, 04/20/2015 - 13:10

Searchmetrics Suite Provides Mobile SEO Visibility Plus Actionable Insights and Recommendations To Understand and Improve Mobile PerformanceSan Mateo, April 20th, 2015 - Starting tomorrow, Google will be rolling out an algorithm update that rewards mobile-friendly websites with higher rankings, likely causing significant visibility and traffic drops to any website that is not mobile optimized. According to Google Webmaster Trends Analyst Zineb Ait Bahajji the mobile-friendly algorithm will impact more sites than the Panda or Penguin....

Source: RealWire

Mapp Media Adds Programmatic Buying Service

Submitted by Anonymous (not verified) on Mon, 04/20/2015 - 10:00

Provides greater level of service for platforms - offers greater choice to advertisersLondon, 20th April 2015: Mapp Media (www.mappmedia.com) today announced that it has developed a new programmatic advertising buying service, which enables it to now offer a greater level of support for its key platform partners, and complements its existing, highly-targeted advertising solutions. With the new service, platforms can work with one trusted representative to sell their entire inventory. The service will help to...

Source: RealWire

Tryzens partners with EPiServer to join up the content and commerce experience

Submitted by Anonymous (not verified) on Fri, 04/17/2015 - 09:02

New partnership compliments and strengthens Tryzens' existing web content management & e-commerce solutions offering increased vertical reach Tryzens, the leading retail managed services and systems integrator, has signed a partnership agreement with EPiServer, a leading provider of digital marketing and e-commerce solutions. A focus on content marketing is now crucial for e-commerce companies to drive conversions and nurture customers through their buying cycle. The partnership compliments and strengthens the vendor-neutral integrator's offering and provides Tryzens'...