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Next Generation of SAP® Hybris® Commerce Arms Organizations to Drive Contextual Shopping Experiences

Submitted by Anonymous (not verified) on Thu, 07/07/2016 - 13:00

New Release Provides Businesses with the Tools and Agility Needed to Advance Their Omnichannel Commerce StrategyMUNICH, Germany - July 7, 2016 - SAP SE (NYSE: SAP) today announced a new release of its SAP® Hybris® Commerce solution, making it even simpler for businesses to deliver compelling shopping experiences, personalized for each customer. This comprehensive, omnichannel solution advances the way both business-to-business (B2B) and business-to-consumer (B2C) companies engage their customers, while at the same time simplifying...

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Campaign-specific contracts on the rise as social media changes the rules of celebrity engagement

Submitted by Anonymous (not verified) on Tue, 07/05/2016 - 13:36

The emergence and rapid uptake of social media has changed demands, expectations and outcomes of traditional celebrity-led campaigns, finds the Celebrity Intelligence and Econsultancy report.London/New York. When it comes to selecting a brand ambassador, celebrities remain the number one choice. But now, thanks to a whole new generation of social media talent, the way marketers are engaging and working with celebrities has changed. According to ‘The Future of Celebrity Marketing’ research report, social media has...

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RS Components confirms link between VoC and culture change

Submitted by Anonymous (not verified) on Thu, 06/30/2016 - 09:04

Leading B2B retailer brings CX to the boardroom, empowers employees to make a differenceLondon, UK, and Oslo, Norway and New York, NY: 30 June, 2016 – RS Components joined forces with Confirmit at two recent events in London, urging attendees to make the connection between Voice of the Customer (VoC) and culture change. Paula McKillen, Head of Customer Experience at RS Components addressed both the Market Insight Forum and Confirmit’s Driving Transformational Change seminar to...

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Neustar MarketShare and Twitter Team Up to Measure Social Media’s Effectiveness on TV

Submitted by Anonymous (not verified) on Wed, 06/29/2016 - 09:15

Research Reveals Combined TV and Twitter Advertising Results in 18 Percent Return on Investment June 29, 2016 – STERLING, Va. – Neustar, Inc. (NYSE: NSR) a trusted, neutral provider of real-time information services, today announced that it has joined forces with Twitter in Spain to give marketers the insights needed to validate the impact social media has on TV, and in-store sales. Neustar MarketShare DecisionCloud, an industry leading holistic planning and attribution solution, and the...

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IBM iX ranked top of Econsultancy’s Top 100 Digital Agencies 2016 list for the first time

Submitted by Anonymous (not verified) on Wed, 06/22/2016 - 14:37

Today, Econsultancy launches the 2016 edition of its annual Top 100 Digital Agencies report, highlighting the biggest digital agencies across full service and marketing, design and build, technical, creative and media.Consultancies are now dominating the top of the table, with Accenture Interactive in 2nd place behind IBM iX, and Deloitte Digital following in 5th place. SapientNitro and BAE Systems complete the top five, in 3rd and 4th place respectively.The total fee income of the Top...

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SDL Announces Global Team App on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Submitted by Anonymous (not verified) on Wed, 06/22/2016 - 12:00

Users can now more easily collaborate with global sales teams with real-time multilingual translation within the Salesforce platformMAIDENHEAD, U.K. & WAKEFIELD, Mass., 22nd June, 2016 – SDL (LSE: SDL) today announced it has launched Global Team, a new app on the Salesforce AppExchange that empowers businesses to connect with their customers, partners and employees in entirely new ways across more than 100 languages. Built on the Salesforce App Cloud, SDL Global Team is currently available...

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Austin Tech Delegation Now in UK for London Technology Week

Submitted by Anonymous (not verified) on Mon, 06/20/2016 - 11:25

LONDON, UK -- A delegation of Austin tech executives is in the UK this week to promote Austin at London Technology Week (LTW) events June 20-24, and to continue the work of advancing economic development relationships between the two cities which have been intensifying over the past five years.The group includes Austin-based executives from Capital Factory, Trip Champ, Articulate Persuasion, SchoolLinks, eyeQ and UK Trade & Investment. In the UK, the group will be joined...

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Brands battle for improved Digital Intelligence

Submitted by Anonymous (not verified) on Wed, 06/01/2016 - 11:18

Channel data capture now deemed critical for online successReading, UK – June 1st 2016, Zyme, the market leader in the rapidly growing discipline of Channel Data Management (CDM), has today released research findings that show Digital Intelligence to be the new battleground for brands wanting to exceed consumer expectations and gain increased levels of customer confidence online. Whilst increasing sales is perhaps an unsurprising priority for 81% of the UK businesses questioned in the independent...

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Intershop adds Order Management to its Commerce Suite

Submitted by Anonymous (not verified) on Tue, 05/31/2016 - 08:35

Enables customers to order at any touchpoint with sustainable after-sales services and self-service options Guarantees up-to-date and real-time transparency of the enterprise-wide product inventory at any sales channel Manages the complexity of dispersed IT landscapes and the increasing complexity of new and growing omni-channel business models Improves efficiency and reduces costs through the elimination of omni-channel business process obstacles Jena, Germany, 31 May, 2016 – Intershop today announces the addition of ‘Order Management’ to its...

Source: RealWire