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The Science of Content: New research from TFM and BuzzSumo

Submitted by Anonymous (not verified) on Wed, 09/21/2016 - 13:55

London, UK: 21st September 2016 - New content research from Technology for Marketing and BuzzSumo analyses the DNA of top performing content in different markets.Banks filming SnapChat videos. Pharmaceutical brands with Pinterest pages. The problem with following the latest trends is that what works in other markets may be entirely the wrong thing for your industry.For all content producers the key challenge is creating something that resonates strongly with your audience, and that ‘thing’ can...

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Big Brands still Fail to Understand Customers despite Current Technology Solutions used by Marketing, CRM and IT Departments

Submitted by Anonymous (not verified) on Wed, 09/21/2016 - 10:41

An Amido Report highlights the importance of a joined-up approach to technology across disparate departmental systems to create customer identity profilesNews Facts:C-Suite leaders in marketing and technology admit to not using customer identity to its full efficiencySix key verticals fail to create a single customer view owing to current technology deployments, such as CRM solutions and SAP or Oracle based ERP or BI infrastructures Marketing and IT departments need to work together in order to...

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Marketing technology business secures £10m investment from Smedvig Capital to fuel international growth and reinforce its leadership position in Call Tracking

Submitted by Anonymous (not verified) on Wed, 09/21/2016 - 08:25

London – 21 September 2016 – Infinity Tracking Ltd (“Infinity”) www.infinity.co, one of the fastest growing marketing technology businesses in the UK, and a market leader in call tracking, today announced that it has secured £10 million of funding from Smedvig Capital.Call tracking evolved from the need to identify which online marketing campaign investment delivers real sales. Infinity enables clients to track calls from their website and analyse exactly which marketing activity resulted in which...

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Wilke selects Confirmit to support expanding multi-mode Market Research and customer experience business

Submitted by Anonymous (not verified) on Tue, 09/20/2016 - 08:30

Confirmit Horizons platform delivers superior functionality, scalability and securityLondon, UK and Oslo, Norway and New York, NY: 20 September 2016: Danish full service research and consulting agency Wilke has selected Confirmit Horizons as its new software solution for all its Market Research and customer experience management programmes.Established in 1999, Wilke helps businesses convert customer insight into organisational change with a complete range of qualitative and quantitative research services, using the full range of data collection...

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SiriusDecisions announces new insights ahead of 7th Annual Summit Europe

Submitted by Anonymous (not verified) on Wed, 09/14/2016 - 11:22

Five new studies provide insights into business optimisation and how to drive revenue growth in EMEA London, UK, 14 September 2016: SiriusDecisions, the leading global business research and advisory firm, has completed five new studies focused on “The Art and Science of Intelligent Growth™”. Details of the new studies will be shared in detail with clients and top sales, marketing, and product executives at the company’s 7th annual SiriusDecisions Summit Europe taking place 26-27 September,...

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Canvas is set to disrupt the London events industry with its new venue finding website

Submitted by Anonymous (not verified) on Thu, 09/01/2016 - 08:02

By going against the grain and cutting out the middlemanLondon, September 1st, 2016. Canvas, a young London based start-up, has re-launched their website after a complete overhaul of the design and user interface. The new format, which has been developed in the last 12 months, allows users to navigate faster and more easily on desktop and mobile devices, while giving venues new tools to showcase their spaces in full.With over 20,000 monthly active users, and...

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Episerver acquires omnichannel personalisation vendor Peerius

Submitted by Anonymous (not verified) on Wed, 08/31/2016 - 15:21

Adds context to content-and-commerce cloud platform to accelerate vision for the next wave of individualised engagementLONDON, UK, AUGUST 31, 2016 -- Episerver™,a global provider of a single platform to smartly manage digital content, commerce, and marketing in the cloud, today announced its acquisition of Peerius, a leading provider of intelligent omnichannel personalisation in the cloud, accelerating the third wave of smart personalisation technology called “autonomous personalisation.”The move adds Peerius’ industry-leading smart personalisation technology to the...

Confirmit and Sytel signal continued evolution of CATI

Submitted by Anonymous (not verified) on Thu, 08/04/2016 - 08:15

New features for predictive dialler deliver unique flexibility and productivityLondon, UK and Oslo, Norway and New York, US: 4 August 2016: Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee and Market Research, and Sytel, a global provider of IP contact centre solutions, have partnered to deliver a series of new Computer Assisted Telephone Interviewing (CATI) features targeting the changing needs of Market Researchers using this core data collection method.The combination...

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Computacenter retains number one spot in end user services rankings for 2016

Submitted by Anonymous (not verified) on Thu, 07/14/2016 - 15:45

Europe’s preferred IT provider retains first place UK ranking in IT outsourcing satisfaction survey, leading competitors LONDON, UK, 14th July, 2016 – Computacenter, Europe’s preferred IT provider to enable users and their businesses, today announces that it has retained its number one ranking in satisfaction ratings for end user services for the third year running in the UK Whitelane Outsourcing Study 2016. Computacenter ranked higher than the likes of HP, IBM and Atos, receiving a...

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Lego, Amazon, Metrobank and IKEA Win Inaugural eXchange Awards From TransgressiveX

Submitted by Anonymous (not verified) on Wed, 07/13/2016 - 07:47

New brand measurement and optimisation agency, TransgressiveX (TX) continues its disruptive market entry with its Inaugural eXchange Awards. This is the first time an agency has launched its own sector awards scheme.“TransgressiveX believes in better marketing through forensic brand guidance” says Nadim Sadek, prominent consumer psychologist and MD of TransgressiveX, former Global CEO of Millward Brown’s Qualitative network, and Worldwide Commercial & Strategy director of Research International. “This is delivered through its unique Brand eXchange...

Source: RealWire