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Nearly two thirds of UK enterprises have invested in improving digital customer communications during the pandemic

Submitted by Anonymous (not verified) on Wed, 04/21/2021 - 10:15

But over half believe their short-term fixes won’t be fit for the long term Crawley, UK, April 21, 2021 – With most people locked down and relying on digital communications during the pandemic, around two thirds (64 per cent) of UK IT leaders questioned in a new survey reveal that their organization has made technology changes to improve digital interaction with customers. The same number of respondents (64 per cent) have made changes to handle...

Source: RealWire

New Study: Majority of Websites Currently Fail to Meet User Experience Requirements in Google’s Forthcoming Core Web Vitals Update

Submitted by Anonymous (not verified) on Tue, 04/20/2021 - 15:33

Searchmetrics research suggests 96% of sites in desktop searches and over 90% of those in mobile searches currently fail to meet Google’s three Core Web Vitals usability thresholds San Mateo/London April 20, 2021 – New research suggests most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out from...

Source: RealWire

Skinnydip London boosts average visit value by 16% since shifting entire operation online due to the pandemic

Submitted by Anonymous (not verified) on Tue, 02/16/2021 - 11:05

Retailer adopts AI-powered automated online merchandising and A/B testing through Nosto to power online sales success. LONDON (February 16, 2021) - Skinnydip London, which sells mobile phone accessories, clothing and lifestyle products online, as well as through its network of UK shops and retail concessions, is using automated merchandising and A/B testing technology to deliver a 16% increase in average visit value - with the sales conversion rate on its ecommerce store now up 15%....

Source: RealWire

Miranda Evans Appointed As Marketing Manager For Zylpha's 'Pay As You Bundle' Software

Submitted by Anonymous (not verified) on Wed, 02/10/2021 - 09:39

Zylpha (www.zylpha.com) has appointed Miranda Evans as Marketing Manager for its widely acclaimed ‘Pay As You Go’ document bundling software. The move reflects the software’s recent sales success as the market leading choice for law firms and practices of all sizes, including: Dovaston Law, Bell Lamb & Johnson, Joanna Connolly Solicitors, Mulcahy Smith and Allard Bailey Family Law. In her new role, Miranda will seek to build upon this success through a broad range of...

Source: RealWire

Searchmetrics founder Marcus Tober takes new company role to help drive SEO innovation

Submitted by Anonymous (not verified) on Wed, 02/03/2021 - 10:30

Marcus Tober becomes Chief Evangelist for search and content optimization leader while also continuing work on external ventures Berlin / San Mateo February 3, 2021 – Searchmetrics, which provides software and services for search and content optimization, today announced that founder Marcus Tober will, with immediate effect, take up the position of Founder and Chief Evangelist with the company. Marcus founded Searchmetrics in 2005 and was in the vanguard of creating SEO as a marketing...

Source: RealWire

CARMA Manchete Acquisition Empowers Portuguese PR Professionals to Improve Media Evaluation

Submitted by Anonymous (not verified) on Tue, 02/02/2021 - 10:44

Acquisition Brings Together Media Intelligence Innovation and Experience Helping PRs Identify & Understand the Metrics That Matter to Them LISBON, PORTUGAL - 02 FEBRUARY 2021 – CARMA International, one of the world’s largest privately owned integrated media intelligence companies, today announced it has acquired Manchete, a Portuguese pioneer in media monitoring and intelligence. The acquisition gives new and existing customers access to a robust media monitoring, analysis and evaluation platform; helping PR professionals demonstrate the...

Source: RealWire

eyeo launches Crumbs, bridging gap between privacy and identity

Submitted by Anonymous (not verified) on Mon, 01/25/2021 - 15:55

New solution provides mediation between what advertisers need and what users want eyeo, the makers of Adblock Plus and pioneers in building a more sustainable value exchange between advertisers, publishers and online users, today unveils Crumbs, a revolutionary new approach to managing user data privately and a sustainable digital advertising alternative for the post-third-party cookie world. Crumbs combines two different aspects of the online economy. On one end, it provides best-in-class privacy features at no...

Source: RealWire

New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

Submitted by Anonymous (not verified) on Tue, 11/24/2020 - 13:05

56% of online beauty shoppers are more likely to stick with brands or products they’ve bought before according to a survey of 2,000 consumers NEW YORK and LONDON (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend...

Source: RealWire

Kameleoon expands partner ecosystem through seamless new integrations with Mixpanel, Heap and Segment

Submitted by Anonymous (not verified) on Thu, 11/19/2020 - 14:06

Enables brands to improve digital experience through better data-driven decisions New York, 19 November 2020, Kameleoon today launched new integrations with a range of leading product analytics and CDP solutions, helping brands to seamlessly share and analyze experimentation and personalization data across their martech stack, and to engage with users in a more targeted way based on their in-product behavior. This deeper insight enables brands to easily use their chosen product analytics tools and make...

Source: RealWire

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

Submitted by Anonymous (not verified) on Thu, 11/19/2020 - 09:42

Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028 19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000...

Source: RealWire