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Leading Chinese domain registrar moves to a .WIN domain extension

Submitted by Anonymous (not verified) on Thu, 03/10/2016 - 15:21

Foshan YiDong Network Co. is convinced that .WIN is great for businessThursday, 10th March 2016, Gibraltar: Almost without exception, if you are a domain name registrar, you will be obliged to ‘eat your own dog food’, at least once! Eating your own dog food, or ‘dogfooding’ as it has more recently become known is when a producer consumes its own product. In the domain name industry, Registries are obliged and Registrars almost certainly have to...

Source: RealWire

Innometrics chooses Basho Technologies Riak® KV for its Multichannel Consumer Profiling Service

Submitted by Anonymous (not verified) on Thu, 03/10/2016 - 14:02

Multichannel optimisation platform Innometrics builds successful API utilising Riak’s scalability, resilience and simplified operationLondon – 10th March, 2016 – Basho Technologies, the creator and developer of Riak® KV and Riak® TS, the world’s most resilient NoSQL databases, today announced that cutting-edge consumer profiling platform Innometrics has adopted its Riak KV database to power its Profile Cloud API.Innometrics is a pioneering start-up that enables brands to bring together data about their customers’ behaviour across multiple channels...

Source: RealWire

US Brands Missing Out By Not Letting Mobile App Content Appear In Google Searches, Finds New Study

Submitted by Anonymous (not verified) on Wed, 03/09/2016 - 14:05

Searchmetrics research suggests only 20% of iOS apps and 30% of Android Apps are able to support Google app indexing San Mateo – March 9, 2016 – Many brands are failing to let content from their apps show up in Google’s organic search results according to new research from Searchmetrics, the leader in search and content performance. These firms are potentially missing out on valuable app traffic, engagement and conversions.In its study of the 100...

Source: RealWire

Social media outperforms email for customer service according to new research

Submitted by Anonymous (not verified) on Wed, 03/02/2016 - 10:52

UK brands answer less than half of customer queries received on Facebook and Twitter in new Eptica studyReading, 2 March 2016: Despite its importance to consumers, email is falling behind social media when it comes to customer service, with UK brands answering just 38% of emailed questions, according to a new study. Twitter (48% success rate) and Facebook (44%) are both more accurate and faster at delivering responses, although a lack of consistency between channels...

Source: RealWire

SAP Helps Small Businesses in the United Kingdom Go Digital

Submitted by Anonymous (not verified) on Wed, 03/02/2016 - 09:09

New cloud-based marketing, sales, e-commerce and inventory solution tailored to the needs of small businessesLONDON — March 2, 2016 — SAP SE (NYSE: SAP) today launched the SAP® Anywhere software in the United Kingdom. The new front-office solution is designed specifically to help meet the dynamic needs of small businesses and can provide everything a small business requires to run its customer interactions with ease in the digital economy. The native mobile solution was built...

Source: RealWire

Purple launches new capability based channel partner program

Submitted by Anonymous (not verified) on Mon, 02/29/2016 - 10:00

February 29th, 2016: Purple WiFi last month rebranded as Purple, the intelligent spaces company, reflecting a wider scope of focus. Coinciding with this, Purple has introduced a new Partner Program to enable partners to gain easy entry into a range of customers, including enterprise targets. Promising new recurring revenue streams, access to budgets outside of IT and a gateway to analytics, Purple’s channel partner program will offer true differentiation and benefits for those partners that...

Source: RealWire

Searchmetrics appoints Patric Liebold as new VP EMEA

Submitted by Anonymous (not verified) on Mon, 02/22/2016 - 11:53

Searchmetrics reorganizes its business along regional lines and creates a new VP role for EMEASan Mateo, February 22, 2016 – Searchmetrics, the world leader in search and content performance, is reorganizing its business with a regional focus and is creating a new position to oversee strategic and operational development in Europe, Middle East & Africa (EMEA). As the new VP EMEA, Patric Liebold will take responsibility for all strategic and operational issues in the entire...

Source: RealWire

New Mobile Marketing E-Book Reveals How Major Brands Bridge Physical and Digital Worlds to Boost Engagement

Submitted by Anonymous (not verified) on Mon, 02/22/2016 - 11:00

Mobile: The Great Connector Vol 2, offers guidance based on insights from top brand marketers and mobile experts across the mobile ecosystem. Underlines the expanded role of mobile to enable immersive experiences and contextual advertising. The free e-book is now available from the Mobile Marketing Association.LONDON, U.K. AND COLOGNE, GERMANY – FEBRUARY 22, 2016 — The Mobile Marketing Association (MMA), the world’s leading global non profit trade association focused on accelerating the transformation of marketing...

Source: RealWire

NetBooster and PM Digital partner to form one of the biggest independent performance networks in the world

Submitted by Anonymous (not verified) on Thu, 02/18/2016 - 17:10

Combined International Presence of over 25 Offices, 800 Employees, 250 Leading Brands and managing over $500m media spendNetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European and Middle East agency in digital performance marketing and PM Digital, a US-based independent leading full-service integrated marketing agency, today announce a new strategic relationship. This partnering, without an impact on the shareholding structures, will enable our two agencies to work alongside one another; leveraging our powerful...

Source: RealWire

Famous Four Media hits 2 million domains under management

Submitted by Anonymous (not verified) on Wed, 02/17/2016 - 11:44

The popularity of its domain extensions in China helps Famous Four Media exceed its growth projectionsWednesday, 17th February 2016, Gibraltar: According to Jon Meacham, executive editor at Random House, “A lot of people, including business leaders, think the future belongs to China.” In the domain name industry, at present, this observation holds true. For example, the leading registrar for new gTLDs is west.cn with nearly 20% of the available market. That’s a full 10 percentage...

Source: RealWire