Omnicom Sunsets Two More Agencies Under New Lola USA Brand
Submitted by Anonymous (not verified) on Wed, 04/29/2026 - 09:00Lola launches stateside, absorbing 180 and adam&eveDDB NY
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Marketers Are Misrepresenting Rural America—and Overlooking 46 Million People
Submitted by Anonymous (not verified) on Wed, 04/29/2026 - 08:30This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. There’s a disconnect between how rural America is portrayed and the reality of […]
Legacy Brands Don’t Need a Rebrand—They Need a Reintroduction
Submitted by Anonymous (not verified) on Wed, 04/29/2026 - 08:30This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning household‑name […]
Supergoop Partners With Target and the PGA as It Chases Mass Appeal
Submitted by Anonymous (not verified) on Wed, 04/29/2026 - 06:00The brand hires January Digital to handle its media.
Dhar Mann Bets on Speed Dating to Fix Creator-Brand Matchmaking
Submitted by Anonymous (not verified) on Wed, 04/29/2026 - 06:00A new series of events lets brands get to know dozens of creators at once.
The Trade Desk’s Jeff Green Tells Agencies ‘We Want to Help’ After Months of Tension
Submitted by Anonymous (not verified) on Tue, 04/28/2026 - 18:46The exec extended an olive branch to ad agencies after fallouts with Publicis, WPP, and Dentsu.
Omnicom Focuses Investors on ‘Core Operations’ in Q1 as It Plans to Offload Agencies
Submitted by Anonymous (not verified) on Tue, 04/28/2026 - 18:04The holding company is disposing of businesses that account for $3.2 billion in revenue within the next year.
FCC Orders Early Renewals for ABC TV Licenses Following Scrutiny Over Kimmel Joke
Submitted by Anonymous (not verified) on Tue, 04/28/2026 - 17:12The FCC directed eight of Disney’s owned-and-operated television stations to file their broadcast license renewals early.
The Funnel Is Dead: Now What?
Submitted by Anonymous (not verified) on Tue, 04/28/2026 - 16:37Conversations with Sephora, SmartCommerce, Liquid Death, and more.
Mastercard Is Building for a World Where AI Makes the Decisions
Submitted by Anonymous (not verified) on Tue, 04/28/2026 - 16:27Plus, how experiential marketing builds brand equity that traditional advertising no longer can.