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Walkbase Launches IoT Platform For Retail on IBM's THINK Marketing

Submitted by Anonymous (not verified) on Mon, 09/26/2016 - 11:41

Helsinki September, 26, 2016 - Walkbase today announced the availability of Walkbase IoT Platform for Retail on IBM’s THINK Marketing, a site designed to deliver marketing news, thought leadership, education and SaaS solutions to marketers, developers and entrepreneurs. Starting today, companies can optimise, measure and personalise the in-store customer experience and move towards providing a connected customer journey.With Walkbase IoT platform, retailers can gain rich insights on customer behaviour patterns and loyalty in brick and...

Source: RealWire

Neustar Introduces Advanced Marketing Attribution Analytics Through Partnership With Facebook

Submitted by Anonymous (not verified) on Thu, 09/22/2016 - 15:01

Will Help Marketers Better Understand and Optimize the Impact of Digital Ads on Business ResultsSeptember 22, 2016 – STERLING, Va. – Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced a new advanced marketing analytics partnership with Facebook. This people-based measurement partnership will help marketers better understand the effectiveness of their digital campaigns and drive greater returns from their marketing investments. Neustar’s integration with Facebook signals that marketers are now...

Source: RealWire

Mobile Marketing Association Launches New Chapter In Germany, World’s 5th Biggest Mobile Ad Spend Market

Submitted by Anonymous (not verified) on Thu, 09/22/2016 - 09:00

STORY HIGHLIGHTSThe MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever.Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion.The MMA Germany will kick off its program of thought leadership and networking events with Mobile Marketing: Redefined! on October 27 in Berlin. BERLIN, GERMANY – 22nd September...

Source: RealWire

Snaplytics Launching First Snapchat Influencer Tracking Platform so Brands Can Measure Campaign Success

Submitted by Anonymous (not verified) on Thu, 09/22/2016 - 08:19

Influencers and brands now can easily answer question about how many viewed a campaign and for how long; Platform to be launched at Snaphappen in LondonSeptember 22, 2016 - LONDON, UK - Snaplytics, a SaaS company offering Snapchat marketing insights to brands, agencies, and online influencers, announced today the launch of their new Influencer Tracking Platform. Launched less than one year ago, Snaplytics tracks and measures native Snapchat channels as well as provides insights and data so...

Source: RealWire

The Science of Content: New research from TFM and BuzzSumo

Submitted by Anonymous (not verified) on Wed, 09/21/2016 - 13:55

London, UK: 21st September 2016 - New content research from Technology for Marketing and BuzzSumo analyses the DNA of top performing content in different markets.Banks filming SnapChat videos. Pharmaceutical brands with Pinterest pages. The problem with following the latest trends is that what works in other markets may be entirely the wrong thing for your industry.For all content producers the key challenge is creating something that resonates strongly with your audience, and that ‘thing’ can...

Source: RealWire

Marketing technology business secures £10m investment from Smedvig Capital to fuel international growth and reinforce its leadership position in Call Tracking

Submitted by Anonymous (not verified) on Wed, 09/21/2016 - 08:25

London – 21 September 2016 – Infinity Tracking Ltd (“Infinity”) www.infinity.co, one of the fastest growing marketing technology businesses in the UK, and a market leader in call tracking, today announced that it has secured £10 million of funding from Smedvig Capital.Call tracking evolved from the need to identify which online marketing campaign investment delivers real sales. Infinity enables clients to track calls from their website and analyse exactly which marketing activity resulted in which...

Source: RealWire

Confirmit sets its sights on the future with Insight 2036 survey

Submitted by Anonymous (not verified) on Thu, 09/15/2016 - 09:00

Poll asks ‘What’s next?’ for VoC, VoE and MRLondon, UK and Oslo, Norway and New York, NY: 15 September 2016: Confirmit aims to find out what the world of insight will look like for Voice of the Customer (VoC), Voice of the Employee (VoE) and Market Research (MR) in 2036 in a survey that will be promoted at ESOMAR this month and at other upcoming MR, VoC and VoE events. In the year that Confirmit...

Source: RealWire

Britain's Largest and Fastest Growing Local Social Network Unites More Than 1.2 Million Neighbours Across UK

Submitted by Anonymous (not verified) on Wed, 09/14/2016 - 08:32

Streetlife.com helps people use social networking to connect with their local community online and in real life 14 September 2016, London – Streetlife (www.streetlife.com), Britain’s largest and fastest growing local social network, is on a mission to build and rebuild local communities across the country as it reaches record numbers of members. With more than 1.2 million people already using the platform to connect and interact with their neighbours, 85 per cent of members say...

Source: RealWire

Appatura Selects SDL to Enhance Automated Publishing

Submitted by Anonymous (not verified) on Tue, 09/06/2016 - 12:02

Leading provider of smart content management solutions for the financial industry to leverage SDL technology for complex, high-volume publishing needsMAIDENHEAD, U.K., and WAKEFIELD, Mass. – September 6, 2016 – SDL today announced that Appatura has selected SDL XPP, the industry's premier XML publishing solution, to augment its newest content and digital publishing platform, Real Time Disclosure.SDL technology helps Appatura to better serve its clients by creating more relevant, personalized content on a global scale. Real...

Source: RealWire

NetBooster completes a 5.3 million Euros capital increase to finance its international expansion

Submitted by Anonymous (not verified) on Fri, 09/02/2016 - 09:27

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing in Europe and Middle East, announces the closing of a capital increase of 2,437,730 new ordinary shares (representing 12.76% of NetBooster’s share capital) by way of a private placement, for a total amount of 5,345,941.89 Euros, entirely subscribed by Nobel. This equity issue will provide NetBooster with additional financial resources to pursue under optimal conditions its growth strategy combining...

Source: RealWire