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Searchmetrics Content Experience Creates New Paradigm For Online Storytelling

Submitted by Anonymous (not verified) on Mon, 10/24/2016 - 19:13

Guided Creation and Optimization Helps Deliver Revenue-Producing ContentSAN MATEO, Calif. (Oct. 24) – Searchmetrics today expanded its pilot program for the world’s first agile content development platform, delivering a new paradigm for online marketers to produce content that resonates with audiences and drives predictable results.The Searchmetrics Content Experience is pathfinding software that lets users create content optimized to stand atop search page rankings. Driven by deep learning and the latest in data science, the Searchmetrics...

Source: RealWire

Marketforce Business Media and Rant & Rave are pleased to announce a live webinar on the 28th October at 15:00 (GMT)

Submitted by Anonymous (not verified) on Fri, 10/21/2016 - 09:19

The Webinar taking place at Tower Bridge London will feature Rant & Rave’s Head of Digital Marketing, Yiannis Maos, Google’s Director of Digital Marketing, Carolina Vicente, Business Stream’s Director of Customer Operations, Jo Mayes and the Royal Bank of Scotland’s Head of Innovation Strategy for Business Banking, Rob Kerner.The live video discussion will bring together experienced customer experience professionals with cross-industry viewpoints to explore how to create a successful Voice of the Customer strategy and...

Source: RealWire

Purple and Ruckus Wireless team up to deliver NBA's Indiana Pacers with guest WiFi and fanalytics

Submitted by Anonymous (not verified) on Wed, 10/19/2016 - 08:30

October 19, 2016: Purple, the intelligent spaces company, today announced the signing of a three-year contract to supply the Bankers Life Fieldhouse with Ruckus Wireless and Purple’s guest WiFi solution.Together, the companies will combine to provide 437 Ruckus access points at the Fieldhouse’s Indianapolis home to the NBA Indiana Pacers and WNBA Indiana Fever. Overall the Fieldhouse hosts more than 200 events annually, including college and high school basketball, concerts, the circus and ice shows.The...

Source: RealWire

Chiswick-based digital loyalty startup Loyalzoo seeks £500k as it looks to US for growth

Submitted by Anonymous (not verified) on Wed, 10/12/2016 - 14:51

October 12, 2016, London – Loyalzoo, the UK’s most popular digital loyalty service for SME retailers and eateries, is raising £500,000 in funding to support ongoing growth and establishing operations in the US for the innovative, fast growing company. Loyalzoo, named one of the UK’s top 50 most disruptive businesses by Everline Future 50, will use investment to focus on executing its go-to-market strategy and pipeline, growing US and UK presence and establishing a team...

Source: RealWire

Neustar Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Submitted by Anonymous (not verified) on Wed, 10/12/2016 - 13:01

Neustar MarketShare Secures Highest Score in Current Offering Category12 October, 2016 – London, UK – Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced that its advanced marketing analytics solution, Neustar MarketShare, has been named a leader in “The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4, 2016” report by Forrester Research, Inc. Neustar MarketShare obtained the highest score among all vendors in the current offering category and secured among...

Source: RealWire

Authenticity is critical to success, say 67% of social influencers who grapple for creative control from numbers-focused fashion and beauty brands

Submitted by Anonymous (not verified) on Tue, 10/11/2016 - 14:42

Social influencers are at the forefront, shaping digital communications for the fashion and beauty industries, yet there remains a massive disconnect in the way influencers and brands currently work together, finds the new Fashion and Beauty Monitor report produced in association with Econsultancy. London, United Kingdom (11 October, 2016). Fashion and Beauty Monitor, the leading digital provider of media, PR and brand contacts, today released ‘The Voice of the Influencer’ research report, conducted in association...

Source: RealWire

Searchmetrics Study: Page One of Google shows fewer Results, but Marketers can Target Search in growing number of ways

Submitted by Anonymous (not verified) on Thu, 10/06/2016 - 11:52

Images, Videos, App Packs, Direct Answers and other integrations are opportunities for marketers to appear on Google’s first pageLondon, October 06, 2016 - While the number of traditional organic links displayed on page one of Google has now fallen from 10 to around 8.5 links[1], new research suggests there are more opportunities than ever for marketers to give their content a chance of appearing in search results in other ways. Almost every search query today...

Source: RealWire

Lindex Selects SDL to Amplify its Global Expansion Strategy

Submitted by Anonymous (not verified) on Tue, 10/04/2016 - 13:24

Leading Fashion Retailer Implements SDL Web, SDL Language Technology and SDL Language Services to Grow its Digital FootprintWakefield, MA and Maidenhead, UK – October 4, 2016 – SDL today announced that Lindex, a Sweden-based global fashion retailer, chose SDL Web, SDL TMS and SDL Language Services to enable a faster and more efficient time-to-market for its global digital ecommerce presence.Lindex selected SDL’s web content management solution, SDL Web, which is fully integrated with SDL’s translation...

Source: RealWire

Goal Named Most Shared Publisher On Social Media

Submitted by Anonymous (not verified) on Thu, 09/29/2016 - 13:32

New research from US-based digital marketing agency, Fractl, has named Goal as the most shared publisher on social media, ahead of the likes of the BBC, Buzzfeed, Mail Online and The Huffington Post. Fractl’s research examined the one million most-shared articles across the main social networks during the first half of 2016. From the one million stories, Goal.com generated 249m shares, placing the football news site above the BBC (248m) and Buzzfeed (186m).Goal is the...

Source: RealWire

NetBooster Group acquires UK agency 4Ps Marketing and strengthens its European footprint

Submitted by Anonymous (not verified) on Wed, 09/28/2016 - 12:59

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible) the leading independent European agency in digital performance marketing, announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with its US partner, has 850+ employees across 25 locations worldwide.NetBooster Group’s presence in the UK increases to 140 employees, enhancing...

Source: RealWire