Ulta Beauty Says AI Is Supercharging Its Rewards Program, Driving 95% of Sales
Submitted by Anonymous (not verified) on Tue, 05/05/2026 - 06:00CMO Kelly Mahoney is unlocking personalization at scale for 46.7 million Ulta Rewards members.
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The 2026 Creative 100: Media, TV & Streaming Innovators Know How to Win
Submitted by Anonymous (not verified) on Tue, 05/05/2026 - 06:00Steeped in culture with the bottom line always in sight.
How Spirit Airlines’ Low-Cost Branding Contributed to Its Crash
Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 16:35The budget airline's brazen embrace of base-fare pricing turned consumers off and made way for competitors to ride its tailwinds
Duncan Painter Leaves Omnicom
Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 15:21Duncan Painter is leaving Omnicom, the holding company announced today. Christine Gambino, previously chief operating officer for Omnicom's global platforms business, Omni, will take over as CEO.
Could a Unified, Independent Measurement System for CTV Be Close?
Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 11:36This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opportunities. While […]
How Marketers Can Get Clean Incrementality Measurements in a Messy World
Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 11:35This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior […]
Turning Complex Data Into Genuine Audience Connections
Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 11:35This post was created in partnership with Inmar Media Key takeaways Marketing teams can use data to make educated guesses about a target audience’s purchase intent these days, but the […]
Here Are the Cable News Ratings for April 2026
Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 11:18Though Fox News saw declines in total viewers and the demo, it still led both categories in April.
Fox Sports Looks for a ‘Miracle’ With Its World Cup Promo Campaign
Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 09:07Fox kicks off its World Cup campaign with new, celeb-filled ad.
Ticker: Testy Exchange Takes Place Between Scott Jennings and Adam Mockler on CNN NewsNight
Submitted by Anonymous (not verified) on Fri, 05/01/2026 - 16:40Newsmax announces a new podcast featuring Greta Van Susteren.