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Malvertising Rises 132% in 2016 Over 2015, Says RiskIQ Research

Submitted by Anonymous (not verified) on Tue, 01/31/2017 - 11:07

RiskIQ Digital Threat Detection Data Indicates a Sharp Increase in Malvertising Trend London, UK - January 31, 2017 - RiskIQ, the leader in digital threat management, today released its annual malvertising report which indicates a sharp spike in malvertising in 2016, a digital threat that has become increasingly challenging for organisations to detect and mitigate. Delivered through ad networks such as Google and Facebook, threat actors use malvertising to propagate malware, ransomware, and scams (disingenuous...

Source: RealWire

Great Rail Journeys to focus in on personalisation in 2017

Submitted by Anonymous (not verified) on Thu, 01/26/2017 - 10:00

Worldwide rail holiday operator invests in personalisation to drive growth throughout 2017 and beyond[LONDON] --- [January 26, 2017] Great Rail Journeys, the UK’s leading rail holiday company operating globally, is looking to provide data-driven, personalised online experiences for customers as it heads into 2017’s peak booking period.The company has brought in Qubit, leaders in context-driven customer experiences, to identify specific customer groups and target them with sophisticated, personal experiences, increasing the number of online visitors...

Source: RealWire

Purple connects PizzaExpress in UAE

Submitted by Anonymous (not verified) on Mon, 01/16/2017 - 12:00

January 16, 2017: Purple, the intelligent spaces company, and CDW, the international IT solutions provider, today announced its partnership with PizzaExpress UAE.PizzaExpress UAE selected Purple and CDW to offer fast, free and secure guest WiFi to customers while gathering valuable analytics. CDW has delivered a fully integrated solution comprising hardware, software and services in partnership with Cisco Meraki, Purple and Microsoft Office 365. The solution is currently live at all PizzaExpress restaurants in the UAE...

Source: RealWire

Emoderation rebrands to The Social Element, launches Emotional Resonance Analysis for brands

Submitted by Anonymous (not verified) on Thu, 01/05/2017 - 12:14

Social media agency Emoderation – which works with some of the biggest brands in the world – has rebranded to become The Social Element, and launched a new ‘Emotional Resonance Analysis’ service, the first under the new brand.The rebrand from Emoderation to The Social Element reflects the massive growth in providing social media strategic, creative, and engagement services for brands such as KLM, Primark, Toyota and the Oprah Winfrey Network.“I founded Emoderation in 2002, before...

Source: RealWire

Consumers Happy to Interact with Brands on Mobile Messaging Apps such as Facebook Messenger finds new study

Submitted by Anonymous (not verified) on Tue, 12/20/2016 - 14:47

51% of messaging users say it’s more immediate than emailing companies, 48% say it’s less hassle than voice callsLondon (December 20, 2016) – 53% of people in the UK and France who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so as long as they can block brands they are not interested in according to a new survey. But to...

Source: RealWire

Online Retailers’ Revenues at Risk this Christmas

Submitted by Anonymous (not verified) on Thu, 12/15/2016 - 13:40

Poor English language skills would discourage consumers from buying online, according to YouGov researchWAKEFIELD, MA and MAIDENHEAD, UK – December 15, 2016 – SDL (LSE: SDL) today announced the results of research conducted by YouGov looking at how British consumers communicate and engage with independent international online retailers[1].Commissioned by SDL, the research suggests that independent international sellers risk missing out on potentially lucrative Christmas sales with a third (33%) of British consumers, who have previously...

Source: RealWire

Searchmetrics Ranking Factors: Rethinking Search Results Based on Google’s Deep Learning and Content Relevance

Submitted by Anonymous (not verified) on Tue, 12/13/2016 - 17:00

Searchmetrics’ annual study of top Google ranking factors undergoes radical format shift to match industry-specific needs and resultsSAN MATEO, Calif., December 13, 2016 ‒ Today’s search results are shifting dramatically to match answers to the perceived intent of a search, as Google and other search engines increasingly employ deep learning techniques to understand the motivation behind a query, according to key findings in a new Searchmetrics study.Findings from the latest Searchmetrics Ranking Factors study, “Rebooting...

Source: RealWire

SDL Recognized as a Leader by Global Analyst Firm Ovum in Web Experience Management Decision Matrix 2016-2017

Submitted by Anonymous (not verified) on Mon, 12/12/2016 - 15:55

SDL Web 8 named a market leader in technology and execution categories Wakefield, MA and Maidenhead, UK – December 12, 2016 – SDL (LSE: SDL) today announced that SDL Web 8 has been recognized as a leader by global analyst firm Ovum in the 2016 Web Experience Management (WEM) Ovum Decision Matrix. The solution was selected for its excellence in helping businesses create and manage multilingual web content to deliver locally relevant experiences while maintaining...

Source: RealWire

China approves .XYZ

Submitted by Anonymous (not verified) on Thu, 12/08/2016 - 16:50

The Chinese government has accredited .XYZ, distributed exclusively by CentralNic, to host Chinese websites.London UK, Thursday 8th December 2016. .XYZ, the planet’s most popular new generic Top Level Domain (new gTLD) has been accredited by the Chinese Ministry of Industry and Information Technology (MIIT). This approval, which is one of the first for new gTLDs, allows companies and people in China to use .XYZ web-addresses to host their websites. Since its launch in 2014, .XYZ...

Source: RealWire

All data no action: UK’s top ecommerce companies not delivering personalised engagement, despite having user information at their disposal

Submitted by Anonymous (not verified) on Thu, 12/08/2016 - 11:00

Mapp Digital’s ‘The Digital Customer Engagement Index’ suggests that email remains king in marketing communications with 96% usage, while multi-channel remains unexploited LONDON, UK, December 8, 2016 – Mapp Digital, LLC (www.mapp.com), one of the largest independent digital marketing technology companies in the world, today launched The Digital Customer Engagement Index[1] – a forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK.The study, which focuses on three...

Source: RealWire