UK expansion driven by innovative linguistic-powered customer service technologyReading 29 January 2014: Global multichannel customer interaction software company Eptica today announced record financial results. 2013 saw turnover increase by 18% to $10.6m (£6.5m), underpinned by growing demand for its innovative, linguistic-powered customer interaction software. This is significantly higher than the overall global software market, which had a predicted 2013 growth rate of just 5.7%, according to analysts IDC. Available in 26 languages, Eptica's Enterprise Suite...
Data is catching up with creativity in shaping campaigns, according to a report from Sky IQ that found only 40 per cent people said creativity was more important than data for a successful TV campaign.
Digital marketing solutions provider's latest platform enables seamless interaction with connected consumers, leveraging content and mobility to drive top-end business resultsLONDON, United Kingdom - January 28, 2014: EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the release of EPiServer 7.5 CMS. The newly updated platform provides marketers with the ability to atomize content, allowing them to produce and replicate relevant content across a variety of channels and best suit...
Source: RealWire
Digital marketing solutions provider's latest platform enables seamless interaction with connected consumers, leveraging content and mobility to drive top-end business resultsLONDON, United Kingdom - January 28, 2014: EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the release of EPiServer 7.5 CMS. The newly updated platform provides marketers with the ability to atomize content, allowing them to produce and replicate relevant content across a variety of channels and best suit...
Source: RealWire
Digital marketing solutions provider's latest platform enables seamless interaction with connected consumers, leveraging content and mobility to drive top-end business resultsLONDON, United Kingdom - January 28, 2014: EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the release of EPiServer 7.5 CMS. The newly updated platform provides marketers with the ability to atomize content, allowing them to produce and replicate relevant content across a variety of channels and best suit...
Source: RealWire
Digital marketing solutions provider's latest platform enables seamless interaction with connected consumers, leveraging content and mobility to drive top-end business resultsLONDON, United Kingdom - January 28, 2014: EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the release of EPiServer 7.5 CMS. The newly updated platform provides marketers with the ability to atomize content, allowing them to produce and replicate relevant content across a variety of channels and best suit...
Source: RealWire
Invitations to tender influenced by thought leadershipLondon, 28th January 2014 - Thought Leaders, people or businesses that are recognized as expert and authoritative in their market, are more likely to be called to tender say 72% of UK businesses. But the material they publish must be genuinely informative and credible.This is the key finding of a survey of over 2,000 UK companies by consumer and business analyst MindMetre Research. The sample, broadly representative of UK...
Source: RealWire
Invitations to tender influenced by thought leadershipLondon, 28th January 2014 - Thought Leaders, people or businesses that are recognized as expert and authoritative in their market, are more likely to be called to tender say 72% of UK businesses. But the material they publish must be genuinely informative and credible.This is the key finding of a survey of over 2,000 UK companies by consumer and business analyst MindMetre Research. The sample, broadly representative of UK...
Source: RealWire
EE, the mobile phone and broadband operator, has kicked off a multimillion-pound campaign to support its mobile and home broadband packages, which claim to be a "no brainer".
Specific Media launches unique targeting capability in association with Nielsen: King and Virgin Holidays already on boardLondon, 28 January, 2014: Specific Media announces the launch of TV Audience Segments (TVAS), a unique targeting solution that allows advertisers to accurately reach online users based on their TV viewing. By fusing data from the most trusted industry sources, Nielsen and BARB (Broadcasters' Audience Research Board), the solution allows for a truly robust cross-media campaign.The solution enables advertisers...
Source: RealWire