Ongoing investment in digital outdoor sites has helped the sector to build on the highs of the London 2012 Olympics and achieve unexpected growth of 2% in 2013.
The Super Bowl ended horrifically for the Denver Broncos, but some of their fans, in their honor, scored big. For example, Broncos’ fan Kate Upton may have reunited with an old flame while celebrating the Super Bowl.
Punxsutawney Phil came out of his den to predict the weather for us again this year and since he saw his shadow, we are doomed for a longer winter or are we? For years, people have waited for the groundhog named Punxsutawney Phil to tell us if we can expect six more weeks of winter or an early spring.
If you have several people in your family who want to use cell phones, it’s no secret that a family wireless plan is the cheapest and most convenient plan to choose. While family plans are designed to save you money anyways, some are cheaper than others. AT&T recently lowered the price of their family wireless plans to make them more affordable than ever.
With more than 625,000 followers, Teen Vogue is one of the biggest magazine brands on Instagram (among fashion magazines, second only to big sister Vogue). Now the magazine is enlisting that social following to capitalize on the native advertising trend.
For all you die-hard pizza fans out there, there is a new perfume on the market that may just satisfy your inner hunger.
Demeter Fragrance Library features a new pizza-scented perfume for $20 on their web site.
According to its description:
This year's Super Bowl buzz fixated on a seemingly buzzed brand.Little more than twenty minutes after kick-off, people began to wonder whether J.C. Penney's social media command center was located inside a bar. The brand's first illegible tweet seemed like something Grumpy Cat would post after a couple kegstands.
Kevin Jonas wasn’t too concerned with the Super Bowl on Sunday because he was too busy becoming a father.
During the Super Bowl XLVIII game, Disney got Marvel fans’ heart racing with a new movie teaser. Before the actual game begun, the teaser promoted a new Captain America: The Winter Soldier trailer. Fans were instructed to head online to see it; Marvel then released it on their Youtube page.
There are currently about 1.3 billion smartphones in use globally. By 2017, it’s expected that 2.5 billion users will connect through messaging-based apps. Snapchat. Line. Whisper. Tango. These are just some of the call names of a new messaging code that advertisers are trying to understand and speak themselves. They are the new social platforms—entirely mobile and thoroughly engaging, particularly for youth. Until recently, innovative social media marketing meant campaigns built for Facebook and Twitter, and maybe Tumblr.