The 10 Best Ads of Super Bowl XLVIII

When the Super Bowl is a blowout, you need the commercials to pick up the slack. The good news from Sunday night: On the whole, the ads were stronger than last year. The bad news: Nobody was really riveted to their TVs and drafting off the energy of a thrilling football game. Still, there was lots to enjoy from advertisers on Sunday night. Among our favorite spots: 10. TurboTax Agency: Wieden + Kennedy Brilliantly directed by Bryan Buckley, this commercial took a fun insight—that Super Bowl Sunday isn't the greatest day for most football fans—and ran with it.

Article imported: Mon February 3, 2014, 2:52 pm
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Scottish Widows: watch the return of the hooded woman

Scottish Widows has returned to TV with a campaign featuring its iconic hooded woman, as the Lloyds Banking Group-owned pensions and investments provider looks forward to its 200th anniversary next year.

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What Happens When Small Shops Tackle Big Spots

You're a small agency and you've caught a huge break -- you've been tapped to create a Super Bowl spot. How much does that affect your culture?Pretty radically, say shops that have been through it.

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Brands join in with 24.9m Super Bowl tweets

Skittles, Vogue, KFC and Tide were among the brands who contributed to the 24.9 million Super Bowl-themed tweets last night as the Seattle Seahawks claimed victory over the Denver Broncos.

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Ogilvy & Mather North America Is Ad Age's B-to-B Agency of Year

Ogilvy & Mather North America does more than move the needle for its clients -- it moves atoms.To produce its groundbreaking film "A Boy and His Atom" for client IBM Corp., Ogilvy's creative team worked closely with IBM researchers at their lab in San Jose, Calif., using a scanning tunneling microscope, which takes pictures

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Carat Is Ad Age's 2014 Media Agency of the Year

Carat could have been forgiven if it was a little distracted last year.The media arm of British conglomerate Aegis was in the thick of work for its massive General Motors account.

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Droga5 Is No. 4 on Ad Age's 2014 Agency A-List

Droga5's heart is in its New York kitchen. It's there that the shop provides dinners every night at 8 p.m. It's where Pizza Thursday is celebrated. It's where the shop gets to use the main components of its "new staffer" welcome kits (hot sauce and placemats, along with relevant information about the company).

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Anomaly Is No. 5 on Ad Age's 2014 Agency A-List

At first glance, it might seem like the Anomaly didn't have much to brag about in 2013: It didn't win a massive account and it didn't pick up a host of awards it could parade around.

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From McCann to Firstborn, These Are the 10 Agencies to Watch in 2014

Agencies -- and the marketing landscape -- never stop evolving. From well-established firms hitting a new stride or carving out different disciplines to up-and-comers offering digital-world solutions, here are 10 shops to have on your radar in 2014.1.

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Alma Is Ad Age's 2014 Multicultural Agency of the Year

"There's no ethnicity flag on Twitter."So says Isaac Mizrahi, managing director of Omnicom-owned U.S. Hispanic agency Alma. It's hard to tell whether English-language tweeters are Hispanic, or if Spanish-language tweeters are in the U.S. Hispanic market or somewhere in Latin America.

Article imported: Mon February 3, 2014, 2:52 pm
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