With Forrester predicting online shopping will reach $370 billion by 2017, retailers are fighting hard to get consumers to visit stores -- and provide a quality experience when they get there.The trick is matching the convenience, speed and depth of information in-store that the online world easily provides.
It would appear that for most businesses, it’s only getting harder and harder to get your messages out to your fans. Remember the days when everybody was signing up for Facebook, and you had an awesome free way of getting in front of your biggest fans on a daily basis? They’d “like” your page because they liked your brand, wanted to engage with your business or get deals when you had them to offer. A marketing dream come true. Unfortunately, that dream is over.
This year Coca Cola ditched its lovable polar bears, opting instead for for a more arousing Super Bowl commercial.
Coca Cola chose to go with an ad that they had to have known would spark controversy — but some call that good marketing. After all, the Super Bowl came and went and we’re still talking about the commercial.
Every year, Make magazine hosts Maker Faires in San Francisco, Detroit and New York. The events attract people from all over the world to show off their latest engineering and artistic creations. For those who can’t make it to the three main Maker Faires, local groups host their own in places like Luxembourg, Rome and Tokyo. Starting this year, the White House will be joining their ranks.
Cartoon Network is losing the 8 p.m. hour to Adult Swim, the edgy sister network that shares its space on the dial. Adult Swim has been one of Turner's most significant success stories in recent years, with consistently high ratings among its hard-to-reach target demo, while Cartoon has struggled against competitors Nickelodeon and Disney. For 2013, Adult Swim finished the year in first place among adults 18-34 in total day and came in only second to TBS in primetime, despite not actually airing during the 8 p.m. hour.
It's not easy keeping a campaign fresh for 17 years.For MasterCard's "Priceless," evolving the hardworking motif has taken strategic adjustments and creative additions.Evidence "Priceless Surprises," a push launched during the Grammy Awards that promises lucky customers one-of-a-kind surprises. The first TV spots featured Justin Timberlake visiting the home of an unsuspecting female fan.
IDEA: Chipotle has won scores of ad awards and legions of fans with its gorgeous animations and haunting soundtracks. Now, the burrito chain is getting even more ambitious with a longer format and a whole new tone—launching a satirical scripted comedy show on Hulu humorously attacking the evil ogre of industrial farming.
IDEA: Chipotle has won scores of ad awards and legions of fans with its gorgeous animations and haunting soundtracks. Now, the burrito chain is getting even more ambitious with a longer format and a whole new tone—launching a satirical scripted comedy show on Hulu humorously attacking the evil ogre of industrial farming.
Budweiser's "puppy love" dominated social sharing of aired Super Bowl 2014 ads with more than a million shares.