Time Inc. CEO Joe Ripp is continuing his winnowing of the publishing company ahead of its spinoff from Time Warner, announcing layoffs while eliminating the longtime brand operating clusters that contained the company’s diverse titles. Instead of having News/Business/Sports, Style & Entertainment and Lifestyle groups, a legacy of the former CEO Ann Moore years, the company’s titles—including 25 U.S.

Article imported: Tue February 4, 2014, 8:35 pm

TV advertisers are tapping all sorts of data streams to better improve TV targeting, but that can work both ways. Now TV viewing data from Rentrak will flow to mobile tracking and targeting firm PlaceIQ.The mobile company uses a variety of data sets to segment people who visit specific locations.

Article imported: Tue February 4, 2014, 8:35 pm

The second season of Mako Mermaids, one of the less talked about “Netflix originals,” is currently in production. It began shooting in December.
Fans (of which there are apparently plenty) may enjoy checking out these vlogs from the production, which recently hit YouTube.

Article imported: Tue February 4, 2014, 4:16 pm

Heineken USA has looked overseas to find its next chief marketing officer, hiring Nuno Teles, who currently runs marketing for Heineken Brazil. He replaces Lesya Lysyj, who departed the importer in October to become president of Weight Watchers North America.Mr. Teles is a native of Portugal.

Article imported: Tue February 4, 2014, 4:16 pm

South African whiskey brand Bell's and ad agency King James might just lift your spirits with this story of an elderly man struggling to overcome his illiteracy so he can celebrate a family milestone. Director Greg Gray of Velocity Films employs a restrained cinematic style to show "The Reader" diligently practicing his A-B-Cs at every opportunity. There are some deft details: Our hero initially misspells "Kat" while playing Scrabble but gets it right later on, and he places cards reading "Kettle," "Oven" and "Taps" on corresponding objects around his home.

Article imported: Tue February 4, 2014, 4:16 pm

Time Inc. has begun laying off employees as part of a broader restructuring at the company, CEO Joe Ripp said in a memo to employees Tuesday morning.A spokeswoman for Time Inc. declined to discuss the number of layoffs, but Mr. Ripp said in his memo that David Geithner, exec VP-president of the Style and Entertainment Group, and Ed Kelly, CEO of American Express Publishing, were leaving.

Article imported: Tue February 4, 2014, 4:16 pm

Ultra HD TV sets were the main attraction at this year’s Consumer Electronics Show. TV manufacturers are hoping that higher resolutions can entice consumers who were so apathetic about 3D over the past two years and prices for ultra HD TV sets are set to fall quickly.

Article imported: Tue February 4, 2014, 4:16 pm

C.C.H. Pounder is known for her drama series roles, and it appears she’s landed yet another one. According to Hollywood Reporter,  it has been confirmed that Pounder has signed for the CBS NCIS: New Orleans spin-off.

Article imported: Tue February 4, 2014, 4:16 pm

Procter & Gamble Co.'s Tide saved $4 million on a spot in this year's Super Bowl and instead spent the game on Twitter talking about other people's ads.In all, Tide created 22 Vines and related tweets with joking plays on other brands' ads, all involving messes that Tide could clean up and bearing the #GetsItOut hashtag.

Article imported: Tue February 4, 2014, 4:16 pm

Netflix announced on Tuesday that it intends to offer $400 million worth of senior notes due 2024, through an offering to qualified institutional buyers.
Netflix says it intends to use the net proceeds from the offering for “general corporate purposes,” including capital expenditures, investments, working capital and potential acquisitions and strategic transactions.

Article imported: Tue February 4, 2014, 4:16 pm