Twitter's ad business is flying ahead of schedule, but users are not flocking like advertisers. The company announced its fourth quarter and full year revenue today, its first financial results since going public last quarter. In 2013, Twitter's revenue reached $665 million and the company says 2014 will be the year it generates more than $1 billion in sales, according to the fourth quarter filings. Some forecasts had predicted the company would fall shy of the $600 million mark in 2013.
Twitter has some more growing up to do.On the one hand, its ad business is clearly maturing and showing robust growth. On the other, growth is flattening, and CEO Dick Costolo conceded the company needs to do a better job making itself accessible and useful to the masses.Twitter reported revenue of $242.7 million for the fourth quarter of last year, up 116% from $112 million over the previous year.
EnergyBBDO Chief Creative Officer Dan Fietsam is leaving the agency."It's been a great five-and-a-half year run and Dan has contributed a great deal in terms of new business and creative accolades," said Tonise Paul, president-CEO of the Chicago-based Omnicom shop. "I know he'll go on to do great things." There is no replacement yet; the agency is undergoing a seach for a new creative chief. Mr.
Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history.
Carat has won most of MasterCard’s global media business, with the exception of Latin America, which will remain at UM, sources said. Global media spending is estimated at $200 million, including $105 million in the U.S. alone. Sources identified the other review contenders as Omnicom's PHD; Publicis Groupe’s MediaVest; a team from WPP Group’s GroupM that was led by Mediacom; and the incumbent, Interpublic Group's UM.
Carat has won most of MasterCard’s global media business, with the exception of Latin America, which will remain at UM, sources said. Global media spending is estimated at $200 million, including $105 million in the U.S. alone. Sources identified the other review contenders as Omnicom's PHD; Publicis Groupe’s MediaVest; a team from WPP Group’s GroupM that was led by Mediacom; and the incumbent, Interpublic Group's UM.
The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost." Initiative is overseeing the media buy.Ads are slated to appear in 200 markets starting Feb.