Did the Federal Communications Commission come close to changing its media ownership rules regarding joint sales agreements and shared service agreements? According to sources, as late as Tuesday, chairman Tom Wheeler was ready to circulate an order that would have eliminated JSAs and SSAs, which have become a target of cable and public interest groups who see SSAs as end-runs around the ownership rules, and as a way to drive up retransmission fees.
Welp, that was fast. Cheerios announced a cute sequel to its surprisingly controversial 2013 ad featuring an interracial family (the original is adorable) and though it's only a day old, it has already generated its first firing.
It's tough to quibble with 22 percent year-on-year growth, which resulted in a $15.7 billion quarter for Google. Not to mention that Google-owned sites enjoyed a similar 22 percent year-over-year spike, hitting $10.6 billion (67 percent of the company's total revenue). But if you want to find something to worry about in today's Q4 earning announcement from Google, the search giant's average cost-per-click did slip 11 percent in Q4 versus the same period last year, and dipped 2 percent versus Q3.
UPDATE: Further Review: Budweiser's 'Puppy Love' Grabs the Pre-Super Bowl CrownAt this point, we all know the battle for brand supremacy at the Super Bowl actually began a few weeks ago when the first ads, teasers and other ads-for-the-ads were "leaked" on the web.We also know at this point that none of these are leaks: they are part of a very meticulous (and e
Viacom's Q4 earnings call included the first discussion of scatter cable prices so far, with the company reporting a 3 percent increase in the market "tempered somewhat by ratings at MTV in a softer marketplace in the month of November," according to Philippe Dauman, president and CEO of the company. Dauman pointed instead to the international market, which is growing at a faster clip than domestic and helped to offset some of the losses.
Newcastle is continuing its Super Bowl-campaign-without-a-Super Bowl-ad, begun last week in a teaser for a commercial that would never be made, by posting a video of Anna Kendrick complaining about how the brand promised her a Super Bowl commercial but backed out.The "Twilight" and "Pitch Perfect" actress says in the video that she was
NFL commissioner Roger Goodell on Thursday announced plans to launch a new digital network called NFL Now, which will stream original content to a range of connected devices that includes everything from smartphones to Xboxes. A spokesman confirmed to Adweek that the app will be ad-supported, though possibly not on its higher tier, where a fee will apply.
The pressure is mounting on the Federal Communications Commission to revisit how it will regulate net neutrality in the wake of the DC Circuit Court of Appeals decision that tossed the rules back in the regulator's lap. On Thursday, Free Press and more than 80 other organizations, including ACLU, Common Cause, ColorofChange, Demand Progress, and even the Harry Potter Alliance, delivered a petition to the FCC at the conclusion of the agency's monthly meeting.
It's easy to fall foul of Google's rules says founder of digital marketing software and service company New York - January 30, 2014 - With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners - including many top online brands - may not be doing enough to guard against the risk of a Google penalty which could drastically reduce their organic...
Source: RealWire