Pepsi famously dialed back its volume of TV ads for this year's Super Bowl to focus on its sponsorship of the halftime show. Here's the ad from Mekanism that will run right before the halftime show begins. It shows New York City springing to life with music, with its landmarks serving as instruments. NYC is such a rich, inspiring place for this kind of approach. Nothing revolutionary, but a nice little opening number for Bruno Mars.
The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the maker of Budweiser and Bud Light is the biggest backer of the NFL championship tilt isn’t at all surprising; on average, the brewer scoops up four-and-a-half minutes of airtime, mixing it up with 30- and 60-second executions.
The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the maker of Budweiser and Bud Light is the biggest backer of the NFL championship tilt isn’t at all surprising; on average, the brewer scoops up four-and-a-half minutes of airtime, mixing it up with 30- and 60-second executions.
Microsoft may be close to naming a new CEO, but now it will also need to a new ad sales exec.Keith Lorizio, VP-U.S. sales for Microsoft's advertising division, is no longer with the company. A Microsoft spokesperson confirmed the news, which Adweek had reported earlier on Friday."We can confirm that Keith Lorizio, VP of US Sales for Microsoft Advertising, is no longer with the company.
Lorde is a humble, homegrown New Zealand star, and she's taken out a full-page ad in the New Zealand Herald to make sure everyone back home knows she hasn't forgotten that.
Time Inc. staffers are bracing for layoffs next week, but the cuts might be lighter than expected and mostly spare some of the company's biggest magazines, which include People, Time and InStyle. The New York Post reported this week that the company was expected to cut nearly 500 staffers, but people familiar with the matter say the figure will likely be smaller than that.
As those $4 million, 30-second ads flash across flatscreen TVs this Super Bowl Sunday, brands that bet big on the final NFL game of the season will be more focused on what is happening on millions of small smartphone, tablet and laptop screens across the nation.
As those $4 million, 30-second ads flash across flatscreen TVs this Super Bowl Sunday, brands that bet big on the final NFL game of the season will be more focused on what is happening on millions of small smartphone, tablet and laptop screens across the nation.