This year's Super Bowl buzz fixated on a seemingly buzzed brand.Little more than twenty minutes after kick-off, people began to wonder whether J.C. Penney's social media command center was located inside a bar. The brand's first illegible tweet seemed like something Grumpy Cat would post after a couple kegstands.
Kevin Jonas wasn’t too concerned with the Super Bowl on Sunday because he was too busy becoming a father.
During the Super Bowl XLVIII game, Disney got Marvel fans’ heart racing with a new movie teaser. Before the actual game begun, the teaser promoted a new Captain America: The Winter Soldier trailer. Fans were instructed to head online to see it; Marvel then released it on their Youtube page.
There are currently about 1.3 billion smartphones in use globally. By 2017, it’s expected that 2.5 billion users will connect through messaging-based apps. Snapchat. Line. Whisper. Tango. These are just some of the call names of a new messaging code that advertisers are trying to understand and speak themselves. They are the new social platforms—entirely mobile and thoroughly engaging, particularly for youth. Until recently, innovative social media marketing meant campaigns built for Facebook and Twitter, and maybe Tumblr.
After a lengthy stretch during which they served as exclusive category sponsors of the Academy Awards, Hyundai and Coca-Cola have decided to leave the red carpet behind. The automaker and soft drink giant told Adweek that they would not be buying time in this year’s Oscars gala, which is set to air Sunday, March 2 on ABC.
Whether or not blondes have more fun, Kim Kardashian doesn’t care. Kim is going back to her roots – her brunette roots.
Kim debuted her new brown hair color on Saturday, February 1, while out and about with sisters Khloe Kardashian and Kylie Jenner. (Kendall Jenner was busy celebrating her beau’s birthday. No clue why Kourtney Kardashian wasn’t there. Taking care of her kids maybe?)
In the past four months, there’s been a barrage of magazine cover controversies. Kate Winslet, Lady Gaga and Kerry Washington were seen as being overly airbrushed by Vogue, Glamour and Lucky, respectively.
Chevrolet’s desire to become a global brand via sponsorships with the English soccer clubs Manchester United and Liverpool has taken a turn now that General Motors has unexpectedly announced the brand’s withdrawal from Europe—this, even before Man U footballers have the chance to wear their Chevy logo-emblazoned jerseys. Photos: Ewanick: Courtesy of General Motors; Soccer: John Powell/Liverpool FC Via Getty I
Chevrolet’s desire to become a global brand via sponsorships with the English soccer clubs Manchester United and Liverpool has taken a turn now that General Motors has unexpectedly announced the brand’s withdrawal from Europe—this, even before Man U footballers have the chance to wear their Chevy logo-emblazoned jerseys. Photos: Ewanick: Courtesy of General Motors; Soccer: John Powell/Liverpool FC Via Getty I
Specs Who Sarah Barnett Age 48 New gig President and general manager, SundanceTV, just green-lit The Red Road Old gig President and gm, Sundance Channel The Sundance Channel was recently rebranded as just SundanceTV. What’s changing? It partly is just changing the logo. Because you have to live on so many screens these days—some of them super small—the fewer letters they have in their names, the better.