Droga5's heart is in its New York kitchen. It's there that the shop provides dinners every night at 8 p.m. It's where Pizza Thursday is celebrated. It's where the shop gets to use the main components of its "new staffer" welcome kits (hot sauce and placemats, along with relevant information about the company).
Africa is consistently named Brazil's most-admired ad agency, but perhaps because it rarely enters award shows and chose its name from another continent, it isn't well known in the rest of the world.It should be.When Grupo ABC chairman Nizan Guanaes and four partners who had worked together at DDB Brasil started Africa a decade ago, t
We go through hundreds of submissions to sort out the best of the best for our annual Agency A-List, and it's nearly impossible to choose just 10. That's why we like to call out the "next 10" -- agencies that deserve attention and accolades for their innovation, creativity and effectiveness for clients.
It's hard to get into a conversation with the executives running 360i without asking about "You can still dunk in the dark," the most publicized, hyped, discussed and dissected tweet in the short history of social-media marketing."People talked about the tweet and there were promoters and there were naysayers," Sarah Hofstetter, the agency's U.S.
BBDO New York puts to rest the question of whether a big shop can do game-changing creative.At one time, BBDO New York was the biggest thing in TV advertising, ruled by the mantra of its late great Chairman Phil Dusenberry: "The work, the work, the work." Those words remain the agency's mission statement today, yet "the work" has come to represen