The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost." Initiative is overseeing the media buy.Ads are slated to appear in 200 markets starting Feb.
YouTube is getting a new face and one that advertisers might like.Longtime Google advertising executive Susan Wojcicki has been named senior VP of YouTube, Google has confirmed. The Information and Re/code had earlier reported that Ms. Wojcicki would take the lead at YouTube from CEO Salar Kamangar.
Clay Aiken, who was a runner-up on Fox's "American Idol" in 2003, has announced he's running for Congress in North Carolina's second district.The second district is heavily Republican and Mr. Aiken will be running as a Democrat. The seat is currently held by Republican Renee Ellmers. In one of the videos released by Mr. Aiken, he notes that Ms.
On one of the latest segmentsof PBS’ “Antiques Roadshow,” a Motown memorabilia collector shares the story behind discovering Marvin Gaye’s 1964 passport in one of the records he purchased from an estate sale.
The man, who has worked for Detroit’s Motown Museum since age 18, said he went to retrieve items from the house of a musician who had died. Apparently, the deceased man had worked with Gaye in the past.
Later that weekend, the remaining items were sold in an estate sale.
In a somewhat surprising turn of events, CBS appears to have outbid its broadcast competition for the rights to the new Thursday night NFL package. While NBC was thought to be the lead dog in the hunt for the eight-game parcel, CBS emerged the victor.
The Winter Olympics in Sochi, Russia are preparing to get underway as teams across the world begin competing for the gold. silver, and bronze on Thursday evening.
Both snowboarding and team figure skating will be broadcast on Thursday, even though the Opening Ceremonies will not take place until Friday, February 7 at 7:30 p.m. EST. The Ceremonies will be held at Sochi’s Fisht Olympic Stadium.
George Zimmerman, who was acquitted of the murder of 17-year old Trayvon Martin last year, has been in the headlines quite a bit in recent months–most notably for his arrest following a domestic dispute with his girlfriend–but the latest news is going viral.
Zimmerman will reportedly fight rapper DMX in a celebrity boxing match later this year, and DMX is ecstatic about the opportunity.
Now that the Super Bowl ad bonanza is (finally) over, it’s time we all take a well-deserved break from obsessively tracking TV spots created for major sporting events. Just kidding! The 2014 Sochi Winter Olympics are just a day away (although the opening ceremony won’t air until Friday—figure that one out), and while Sochi is still scrambling to finish preparations for the big event, here in the U.S., marketers have already kicked off an onslaught of Team USA-themed campaigns.