Since everyone I know is getting married and having children (and making sure Facebook stays informed about every step of those processes), this ad for a fake drug called Not Having Kids is rather timely. Put together by Internet funny guy Jason A. Messina, the ad riffs on medication advertising's tone and imagery (lots of hikers in those ads) alongside the pervasive social pressure to settle down and procreate by the time one hits 30. The temptation to be a smug, overbearing asshole about major life decisions cuts both ways, though, which Messina doesn't ignore.
Today, the Alliance for Audited Media released its consumer magazine circulation data for the second half of 2013, and once again, the narrative remains the same. Overall circulation remained relatively flat versus the year-ago period (declining of about 1.7 percent), with newsstand sales continuing their steep decline (dropping 11 percent) and digital editions up sharply (36.7 percent) but making up just 3.5 percent of total circulation. All numbers are preliminary and subject to audit.
Maxim is out; a gun magazine is in.American Rifleman, one of the magazines that members of the National Rifle Association can receive as part of their membership, posted a 29.3% boost in circulation in the second half of last year, compared with the second half of 2012, according to new numbers released Thursday by the Alliance for Audited Media, which tracks magazine circulation.
Facial recognition is about to become central to the debate about consumer privacy. On Thursday, more than 120 participants representing businesses, social media, advertising, privacy advocates, policymakers—anyone who has an interest in privacy—will meet to begin hammering out voluntary guidelines for the use of facial recognition.
Horizon Media has just inked a $100 million upfront deal—with a radio company? Well, yes and no. The media agency has just signed a multi-year, cross platform pact with Clear Channel, best known for its 840 radio stations in 150 markets. One might wonder, in this era of intense competition from the likes or Pandora, Spotify and now Beats By Dre, if anybody needs to lock up radio GRPs ahead of time?
Horizon Media has just inked a $100 million upfront deal—with a radio company? Well, yes and no. The media agency has just signed a multi-year, cross platform pact with Clear Channel, best known for its 840 radio stations in 150 markets. One might wonder, in this era of intense competition from the likes or Pandora, Spotify and now Beats By Dre, if anybody needs to lock up radio GRPs ahead of time?
This year, the Transform Awards are expanding. The programme, which has always enjoyed success in Europe, saw a record-breaking year in terms of the diversity of its shortlist. Not only were more entries received but those acknowledged by the judges make up the most widely varied companies and entries in the history of the awards. The programme has also launched an international arm, Transform MENA, which will take place in Dubai in June. However, the...
Source: RealWire
This year, the Transform Awards are expanding. The programme, which has always enjoyed success in Europe, saw a record-breaking year in terms of the diversity of its shortlist. Not only were more entries received but those acknowledged by the judges make up the most widely varied companies and entries in the history of the awards. The programme has also launched an international arm, Transform MENA, which will take place in Dubai in June. However, the...
Source: RealWire
This year, the Transform Awards are expanding. The programme, which has always enjoyed success in Europe, saw a record-breaking year in terms of the diversity of its shortlist. Not only were more entries received but those acknowledged by the judges make up the most widely varied companies and entries in the history of the awards. The programme has also launched an international arm, Transform MENA, which will take place in Dubai in June. However, the...
Source: RealWire