It's hard to say what we were expecting from reality TV star Clay Aiken's first campaign ad in his congressional campaign, but this certainly isn't it. Instead of leveraging his fame or playing to the media circus around his decision to run for a House seat from North Carolina, he has created a political ad that's thoughtful, sincere and just an all-around example of great storytelling.
There’s an argument that the escalated prices of spots in last week's Super Bowl is nothing more than proof of its ever-declining value—the last gasp of traditional advertising. Year in and out, the big networks continue to lose viewers to other platforms and channels. As the tide of audience rolls out into the digital ocean, the Super Bowl stands out by contrast: a lonely tower of viewers, wobbling in the breeze.
There’s an argument that the escalated prices of spots in last week's Super Bowl is nothing more than proof of its ever-declining value—the last gasp of traditional advertising. Year in and out, the big networks continue to lose viewers to other platforms and channels. As the tide of audience rolls out into the digital ocean, the Super Bowl stands out by contrast: a lonely tower of viewers, wobbling in the breeze.
Study reveals minute-by-minute tweet trends on Super Bowl nightNew York - February 06, 2014 - Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity. Former Soccer star David Beckham and Terry Crews, the former NFL...
Source: RealWire
Study reveals minute-by-minute tweet trends on Super Bowl nightNew York - February 06, 2014 - Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity. Former Soccer star David Beckham and Terry Crews, the former NFL...
Source: RealWire
Study reveals minute-by-minute tweet trends on Super Bowl nightNew York - February 06, 2014 - Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity. Former Soccer star David Beckham and Terry Crews, the former NFL...
Source: RealWire
Study reveals minute-by-minute tweet trends on Super Bowl nightNew York - February 06, 2014 - Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity. Former Soccer star David Beckham and Terry Crews, the former NFL...
Source: RealWire
AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll. The company's global advertising revenue jumped 23 percent in Q4, finally putting the brand back on par with the robust growth being enjoyed by the online ad business as a whole. AOL CEO Tim Armstrong likes to tout the company's "barbell strategy"—the idea that AOL is investing heavily on two ends of the online ad spectrum: big brand advertising and programmatic. Both are shining right now for the company.
AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll. The company's global advertising revenue jumped 23 percent in Q4, finally putting the brand back on par with the robust growth being enjoyed by the online ad business as a whole. AOL CEO Tim Armstrong likes to tout the company's "barbell strategy"—the idea that AOL is investing heavily on two ends of the online ad spectrum: big brand advertising and programmatic. Both are shining right now for the company.