Though some analysts have observed that the explosive growth in the tablet market seems to be slowing, that doesn’t mean the overall tablet market has hit its peak. A new report out today from NPD DisplaySearch is now predicting that tablets will come to dominate the mobile PC industry in just a few years.
LinkedIn just released its Q4 and full year 2013 earnings, and announced an agreement to acquire data insights provider Bright for $120 million – 73% stock and 27% cash.
“What LinkedIn does best is connect talent with opportunity at massive scale,” said Deep Nishar, SVP of Products and User Experience. “By leveraging Bright’s data-driven matching technology, machine-learning algorithms and domain expertise, we can accelerate our efforts and build out the Economic Graph.”
It was a game that smashed multiple records. This year’s showdown between the Seattle Seahawks and the Denver Broncos topped charts on several fronts, from the quickest score from the beginning of the game (12 seconds) to the most money bet by fans ($119 million) and the most viewers overall (111.5 million). It was a record for advertisers, too, as new data continues to show. In between the turnovers and touchdowns, the 72 brands that trotted out 112 commercials witnessed a huge boost in traffic to their websites.
Mobile advertising is booming, with a $5 billion dollar increase in spend expected this year, after a similar jump last.And as the spending increases, the mobile ad-tech ecosystem is growing along with it, flush with entrepreneurs trying to turn a profit while helping the growing market reach its potential.Seeing that opportunity, Google, AOL ventures, and others are investing $17 million dollar
Mobile advertising is booming, with a $5 billion dollar increase in spend expected this year, after a similar jump last.And as the spending increases, the mobile ad-tech ecosystem is growing along with it, flush with entrepreneurs trying to turn a profit while helping the growing market reach its potential.Seeing that opportunity, Google, AOL Ventures, and others are investing $17 milli
Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter. The company snagged the first ad slot after the game, and vowed to give away the difference in price—it went for $1.5 million less than an in-game slot—to one lucky viewer who tweeted the hashtag #EsuranceSave30 within 36 hours after the ad aired. John Krasinski, the brand's spokesman, helped to announce the winner Wednesday night on Jimmy Kimmel Live. You can see that video below.
This year's Super Bowl advertisers saw more web traffic to their sites than ever before. Although Super Bowl advertising is largely brand-oriented, Adobe Digital Index has previously found that website traffic always rises the day of the game. This year the increase in web traffic was more dramatic than ever before.
All this talk about the TV commercials on the Super Bowl, but who could forget about the radio commercials? Well, almost everyone. But not WestWoodOne, which aired the game on Sunday and just released a list of the five best radio ads of the night. The big winner was Motel 6, which placed the top spot—an amusing ad from The Richards Group called "Autocorrect," narrated by Tom Bodett, the chain's spokesman for going on 30 years.
Time Inc. CEO Joe Ripp today is leaving the 34th floor of the Time and Life building, the cavernous executive offices that have long been home to the company’s top echelons of leadership—but have also become synonymous with remote management and plodding decision-making.