Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud.
Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud.
For a long time, job seekers have been told that it’s in their best interest to keep résumés short and sweet—everything about your professional identity should be limited to one page. Perhaps that’s the norm if you are an entry level employee with little professional experience but the job market has shifted considerably: those rules no longer apply.
Iranian officials announced recently that the country was sending ships in the direction of US maritime waters. The move is said to be in response to the United State’s own increased presence in the Persian Gulf.
The semiofficial Fars news agency quoted Adm. Afshin Rezayee Haddad on Saturday as saying that, “Iran’s military fleet is approaching the United States’ maritime borders, and this move has a message”.
The LEGO Movie will set surprisingly high box office numbers this weekend. Critical praise and a great marketing strategy won the film most of its viewers, but the LEGO’s main selling point was its family appeal. Children and parents can enjoy the film equally: parents view a visually sophisticated and complex animated feature, while the younger viewers see something kid-friendly.
In not-so shocking news, Fox has decided to cancel The X Factor. Simon Cowell, one of the series’ judges and the show’s creator, announced his plans to return to the original U.K. version. Soon after, Fox announced its cancelation.
Simon Cowell has one less thing to do now that The X Factor is done and over with in the United States. The music mogul will remain busy despite the big hit to his pride and his pocketbook. He will serve as one of the judges on the U.K. version of The X Factor.
For those couples that are of the same sex, it appears as if things are only going to get better for your partnerships and lives. Not only are more states opening their doors to acceptance of same-sex marriage, now the Federal Government is extending privileges to those who were married in the eyes of the law, but barely acknowledged.
George Harrison might not have made it on to the Ed Sullivan Show back in 1964 had it not been for the vigilant watch of his older sister Louise. Harrison arrived in New York with the Beatles for the famous Ed Sullivan Show gig as well as a few other performances in February of 1964, but he was immediately deemed much quieter than the rest. George Harrison, it seems, was suffering from a horrendous case of strep throat and had a temperature of 104 degrees.
It appears that Valentine’s Day will be very special this year for newly engaged television star Lauren Conrad and her hubby-to-be, William Tell.
On Monday Feb. 3, Conrad shared photos on her web site via a blog post titled “Letter from Lauren: Fall In Love February.”