LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them Sponsored Updates—the ad units where companies pay to have their news show up in users’ feeds.) Now, LinkedIn is going even further in that direction by acting as a content broker between brands and publishers.
When Condé Nast artistic director Anna Wintour tapped Pilar Guzmán to lead Condé Nast Traveler last September, it was clear that a more stylish sensibility was coming to the sleepy brand. There was even speculation that the monthly would toss the motto “Truth in travel” that has embodied the expert, objective travel reporting that’s been a central tenet to its positioning since Harry Evans founded it in 1987. That tagline will remain. But there are other changes afoot.
With the Winter Olympics underway, the governments of several countries (including the U.S.) have battened down the hatches in case of violence, attracting both sports and political coverage to Sochi. U.S. counterterrorism officials have cited “specific threats of varying degrees of credibility that we’re tracking,” and news organizations must report on breaking news while protecting workers from the ever-present threat of violence. NBC and CBS didn’t comment, citing safety concerns; ABC did not return a request for comment.
Specs Who John Muszynski What Where How’s the transition back into TV buying been treating you? I’m very, very fortunate that I’ve had such a diverse experience base during the 33 years of working at the Starcom MediaVest Group family. But this is what I really like to do and what I think I’m really good at. I feel like I’ve been rejuvenated to be able to work in this agency.
Specs Who John Muszynski What Where How’s the transition back into TV buying been treating you? I’m very, very fortunate that I’ve had such a diverse experience base during the 33 years of working at the Starcom MediaVest Group family. But this is what I really like to do and what I think I’m really good at. I feel like I’ve been rejuvenated to be able to work in this agency.
The biggest phone call of MediaVest’s phenomenal 2013 began, curiously enough, with Honda’s Mike Accavitti chitchatting about the weather and asking MediaVest U.S. CEO Brian Terkelsen how his day was going. While Terkelsen welcomed the small talk, given that MediaVest had just pitched Honda’s $800 million media account a few weeks earlier, it did seem aimless, particularly at the end of a long day. I really don’t know where he’s going, Terkelsen remembers thinking.
The biggest phone call of MediaVest’s phenomenal 2013 began, curiously enough, with Honda’s Mike Accavitti chitchatting about the weather and asking MediaVest U.S. CEO Brian Terkelsen how his day was going. While Terkelsen welcomed the small talk, given that MediaVest had just pitched Honda’s $800 million media account a few weeks earlier, it did seem aimless, particularly at the end of a long day. I really don’t know where he’s going, Terkelsen remembers thinking.
Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to discuss last year’s performance. “2013 was a really great year for OMD,” says Daryl Simm, CEO of the agency’s parent unit, Omnicom Media Group. “We’ve had some great examples of both client successes and also the development of people within the organization.” It’s hard to dispute Simm’s point. Last fall, OMD landed marquee U.S.
Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to discuss last year’s performance. “2013 was a really great year for OMD,” says Daryl Simm, CEO of the agency’s parent unit, Omnicom Media Group. “We’ve had some great examples of both client successes and also the development of people within the organization.” It’s hard to dispute Simm’s point. Last fall, OMD landed marquee U.S.
Sheryl Sandberg's Lean In organization is taking aim at institutional sexism in an unlikely medium: stock photos.Born out of the memoir of the same name by Facebook's chief operating officer, the non-profit has partnered with Getty Images to create a stock-photo library of 2,500 pictures that portray women in a positive light.