A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads. While that may not seem so surprising, the study, to be unveiled late Monday during the Interactive Advertising Bureau's annual leadership meeting in Palm Desert, Calif., represents the first time the advertising industry has put hard data behind the premise that online behavioral advertising is the financial engine of the free and open Internet.

Lego fans took to Twitter last night to comment on an ad break made entirely of Lego that aired on ITV during 'Dancing on Ice' and was watched by more than five million people.

World's most comprehensive heatmaps now available following oversubscribed betaLondon, 10th February, Decibel Insight, the visual web analytics company, today released the world's most comprehensive and innovative set of heatmap tools, designed to help organisations understand and adapt to the behaviour of their website visitors.Decibel Insight's heatmaps enable companies to optimise their web content on all devices to improve conversion rates. The new, enterprise-level tools, which incorporate nine of the most advanced heatmaps on the market,...

Source: RealWire

World's most comprehensive heatmaps now available following oversubscribed betaLondon, 10th February, Decibel Insight, the visual web analytics company, today released the world's most comprehensive and innovative set of heatmap tools, designed to help organisations understand and adapt to the behaviour of their website visitors.Decibel Insight's heatmaps enable companies to optimise their web content on all devices to improve conversion rates. The new, enterprise-level tools, which incorporate nine of the most advanced heatmaps on the market,...

Source: RealWire