Maxus has turned to an executive with experience at publishers and cable networks to lead its content development in North America. As content director, Lori Greene will work closely with North American chief strategy officer Mark Egan and branded content executives at GroupM, the larger group that oversees all WPP Group media agencies. So, while Greene may hire associates to bolster Maxus' content offering, she'll primarily look to leverage existing services at GroupM to meet the needs of Maxus clients, explained Egan.

Former Adweek editor and publisher Alison Fahey is joining the 4A's as the industry organization’s first chief marketing officer, beginning in March. Fahey, who was an Adweek writer, editor and publisher, most recently served as the brand’s executive director of content between 2010 and 2013. In that role, she leveraged her industry knowledge and contacts in collaborating with advertisers and agencies on content marketing, setting up two dozen strategic partnerships. At the 4A's, Fahey will oversee all content creation, including working with members on branded content initiatives.

Matt Bean, managing editor of Sports Illustrated's website, has been named editor of Entertainment Weekly, where he will oversee print and digital operations, according to Jess Cagle, editorial director of Entertainment Weekly and People. He begins today and will report to Mr. Cagle.Since joining Sports Illustrated in 2012, Mr. Bean has grown traffic to record heights, Mr.

Bill Keller, the Pulitzer Prize-winning New York Times correspondent and former executive editor, is leaving to become editor in chief of The Marshall Project, a nonprofit journalism startup. And while his departure is notable for Keller’s being the latest in a recent string of big-name journalists leaving the venerated newspaper, it’s also significant for the destination.