In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying. The Omnicom Group agency is making four final presentations in five weeks. The first—for the Wells Fargo creative account, with estimated revenue of $12 million to $13 million—took place last week at the bank’s San Francisco headquarters. This week comes the Legacy anti-tobacco foundation pitch, followed next week by Papa John’s and, finally, CVS the week of March 10.
In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying. The Omnicom Group agency is making four final presentations in five weeks. The first—for the Wells Fargo creative account, with estimated revenue of $12 million to $13 million—took place last week at the bank’s San Francisco headquarters. This week comes the Legacy anti-tobacco foundation pitch, followed next week by Papa John’s and, finally, CVS the week of March 10.
As you read this, Americans are in the process of dropping $1.9 billion on Valentine’s Day flowers—much of it going to buy the 224 million roses grown just for the amorous holiday. Surprising facts? Here’s another: While most people assume that the local flower shop is making a killing at this time of year, a good many florists are merely breaking even—or even losing money. “People don’t understand the economics of what happens to the money they spend on flowers,” said Bonnie Bank, who runs Superior Florist in midtown New York.
As you read this, Americans are in the process of dropping $1.9 billion on Valentine’s Day flowers—much of it going to buy the 224 million roses grown just for the amorous holiday. Surprising facts? Here’s another: While most people assume that the local flower shop is making a killing at this time of year, a good many florists are merely breaking even—or even losing money. “People don’t understand the economics of what happens to the money they spend on flowers,” said Bonnie Bank, who runs Superior Florist in midtown New York.
Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising model, providing consumers with credits for games, credit card points or brand samples in exchange for consuming ads or content. But lately, Facebook, Google and Twitter have come to dominate mobile ads, threatening the momentum of the reward programs. “There is a place for the rewards-driven model,” said a top mobile buyer. “But right now it’s not the core.
In the United States today there are more than 327 million mobile devices being used on a daily basis. According to the Pew Research Center’s Internet Project, an astounding 91 percent of Americans currently own cellphones, and nearly two-thirds of consumers utilize their mobile devices to access the Internet. Illustration: Adrià Fruitós The average consumer spends 127 minutes in mobile applications each day, responding to emails, browsing Facebook and searching for places nearby, according to Street Fight Insights.
Want to do business with Walmart? CEO of global ecommerce (and former CNET CEO) Neil Ashe has a bit of advice for you. And a sports metaphor."What they often say about the best athletes is that they play the game a little bit slower than anybody else does -- so the game is slightly slower and they see it at a pace which allows them to go faster.
The BBC welcomed 22-year-old British snowboarder Aimee Fuller into the announcing booth for the women’s snowboarding slopestyle on Sunday.
Broadcasters Ed Leigh and Tom Warwood joined Fuller, commentating the event.
The network faced criticism after Fuller and the commentators cheered when fellow-British snowboarder’s competitor fell.
While Fuller didn’t make the finals as a competitor, she rooted for teammate Jenny Jones to take home the gold. Austria’s Anna Gasser fell during her turn, resulting in Fuller’s controversial cheers.
Medicare improperly paid out millions for prescription drugs provided to incarcerated persons, a new government report finds.
Thinking about staying home for Valentine’s Day? Are you looking to save money or maybe just don’t want to fight the traffic and long lines for restaurants? Don’t feel bad, cooking a meal at home for Valentine’s Day can be better than enjoying one in a restaurant, because it is more thoughtful and possibly better tasting.