Virgin Holidays is sending customers an email that wolf whistles when opened as part of a tactical direct mail campaign around Valentine's Day.
Rapp, the Omnicom data and direct marketing agency, has handed control of its entire UK creative output to its executive creative director. Jason Andrews, as chief creative officer Rik Haslam heads to the US.
Bryan Wiener, CEO of Dentsu unit 360i, is taking a step back to become the agency's chairman, and he's also taking on a new role as chairman of Expion, a Raleigh, N.C.-based social media management and analytics software company.Expion has been 360i's preferred social platform partner since 2011, and it's used by clients like Coca-Cola, Oreo and Univision, which have independent deals with the
Comparethemarket.com will unveil its latest idents for 'Coronation Street' on ITV this evening, the first to be set away from "the street" since the comparison site started sponsoring the show.
Rain and falling temperatures combined overnight to create worrying conditions for residents of Atlanta, GA and much of the surrounding area. Over two thousand power outages have already been reported to the north of Atlanta early Wednesday.
Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events, but beware of celebrity endorsements—viewers are 43 percent less likely to buy products that celebrities use, according to Experian Marketing Services. Meanwhile, multitasking during the games is on the rise, with three-fourths of those planning to watch the Winter Games plan to use more than one device while doing so, per Arnold Worldwide.
Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events, but beware of celebrity endorsements—viewers are 43 percent less likely to buy products that celebrities use, according to Experian Marketing Services. Meanwhile, multitasking during the games is on the rise, with three-fourths of those planning to watch the Winter Games plan to use more than one device while doing so, per Arnold Worldwide.
About two years ago, I was cutting through the lobby at Traction and saw our receptionist talking to a guy who had just walked in off the street. It seemed as if she didn't know what to do with him. "Can I help you?" I asked him."I'm looking for an ad agency," he said and handed me a business card that said Grassroots Cannabis.
Deutsch New York has been named the lead agency for Jagermeister after a review.Independent Los Angeles agency Mistress, which picked up the business in September 2011, was the lead agency. The brand has also worked with agencies such as Crossmedia, but prior to Mistress, it had not had an agency to work on the brand in 25 years.The review process was internally managed.
Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched the first global multi-currency pricing intelligence tool for retailers, manufacturers, brand managers and researchers. The latest addition to the acclaimed Retail Insight range can convert retail pricing analyses from any number of currencies back into one currency for easy comparison.