The Federal Communications Commission is quietly changing course on a controversial study after parts of the methodology were roundly criticized by GOP lawmakers and commissioner Ajit Pai for encroaching into editorial decisions and content at TV stations. The Multi-Market Study of Critical Information Needs, which aimed to help the commission figure out how to lower entry barriers for minorities in broadcasting, may now be on hold. At the very least, the controversial sections of the study will be revisited under new chairman Tom Wheeler and incorporated into a new draft.
When it comes to sex, a reluctant "yes," "OK" or "sure" doesn't qualify as a green light, according to a Canadian campaign encouraging "enthusiastic consent." "Real consent is mutual and sure. It is not muted, frail, hesitant, or afraid.
The Guardian's "three little pigs" ad by Bartle Bogle Hegarty has been named the UK's most awarded film work in the world in 2013, according to the latest Gunn Report.
Got growth problems? Here's one way to solve it: advertising.Growth is a top-of-mind concern for Twitter and it appears app install ads are part of the strategy. In this case, a beautiful, magazine-like placement running in Flipboard this week for its six-second looping video app Vine.Digital ad campaigns are unusual among the major social networks, at least ones outside their own walls.
Canon Europe, world leader in imaging solutions and Official Imaging Partner to the British Fashion Council, has released 'Canon: A Year in Fashion' a documentary film celebrating the integral relationship between images and fashionThe film launches today to build excitement in the run up to London Fashion Week February 2014, which Canon is the Official Sponsor of for the ninth yearPresented by Andy Torres, the blogger from StyleScrapbook.com, the film tells the story of the...
Source: RealWire
Canon Europe, world leader in imaging solutions and Official Imaging Partner to the British Fashion Council, has released 'Canon: A Year in Fashion' a documentary film celebrating the integral relationship between images and fashionThe film launches today to build excitement in the run up to London Fashion Week February 2014, which Canon is the Official Sponsor of for the ninth yearPresented by Andy Torres, the blogger from StyleScrapbook.com, the film tells the story of the...
Source: RealWire
Cards Against Humanity's promotions are as bitingly sarcastic as the game itself—whether they're charging more for the game on Black Friday, experimenting with a "Pay what you want" model (which outright insulted anyone who chose to pay less than cost) or teaming with Netflix just this week for an already sold out House of Cards pack. But the card game's recent "12 Days of Holiday Bullshit" promotion w
Quick—what do the Xbox, Eggland's Best eggs and Adams flea and tick spray have in common? For the record (and before your mind wanders too far) they’re a few of the 23 winners of the annual Product of the Year honors. Yes, we know, a nice bonfire could be had with all of the awards and trophies out there. But getting named one of the POY is actually a very big deal for a brand—not only for the boasting rights, but for the marketing. The winners will appear on the cover of Parade magazine, and the halo effect of a POY translates to an average sales bump of 10-15 percent.
Quick—what do the Xbox, Eggland's Best eggs and Adams flea and tick spray have in common? For the record (and before your mind wanders too far) they’re a few of the 23 winners of the annual Product of the Year honors. Yes, we know, a nice bonfire could be had with all of the awards and trophies out there. But getting named one of the POY is actually a very big deal for a brand—not only for the boasting rights, but for the marketing. The winners will appear on the cover of Parade magazine, and the halo effect of a POY translates to an average sales bump of 10-15 percent.