Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video advertising from brands. “We’re rolling out new video products in Q2 that will be built into the gameplay of a number of games,” Tobin said.
In accordance with a precedent it set years ago, the CW on Thursday announced that it has made a number of early renewals in advance of the 2014-15 season. Among the shows that will survive to see another year are two freshman dramas (Reign, The Originals), a superhero series (Arrow) and a pair of veteran thrillers (The Vampire Diaries, Supernatural).
The Guardian is jumping on the native ad trend—but, in character for the British newspaper, it’s doing so in its own way. Today it announced the first client, Unilever, of Guardian Labs, its in-house branded content unit. For the year-long, seven-figure campaign starting in March, the Guardian will create content to help connect Unilever with sustainability issues.
Mediabrands, the media agency group at IPG, has tapped the data giant Experian to build a system combining TV data from Rentrak and mobile web browsing data from ComScore.Rentrak, already a Mediabrands vendor, touts household-level TV data from millions of set-top boxes. ComScore has abundant mobile data.
Kelly Rowland turned 33 on February 11, and celebrated in style with BFF Beyoncé, Solange Knowles, and various other friends.
Pictures on Instagram and Tumblr show the clan having what appears to be a great time, laughing and goofing-off.
Another picture shows the former Destiny’s Child singer blowing out her candles…which sat atop an all-gold cake!
The stunning confection shows an elephant on top of a rounded cake, with Rowland planting a kiss on top.
We’re less than 24 hours away from the debut of House of Cards: Season 2. Meanwhile, Netflix is squeezing in just a little more promotional material.
Today, the company uploaded a supercut video of “The Best of Frank Underwood” for your viewing pleasure.
Underwood’s famous dog murder scene did not make the cut, nor did this wonderful gem:
Image via Twitter
Jennifer Hudson knows that it takes a lot of hard work to reach a big goal; after all, she did rise through the ranks of “American Idol”, and even though she wasn’t the winner that season, she turned her time on the competition into a record deal and eventually made the move to the big screen in films like “The Secret Life Of Bees” and “Sex And The City”. Now, she’s speaking out about her dramatic weight loss after the media frenzy surrounding “The Biggest Loser” winner Rachel Frederickson.
Dennis Woodside has been CEO of Motorola Mobility since Google bought the company in 2012. Since then, Motorola has produced two of 2013′s best smartphones – the Moto X and Moto G.
Spiders Studio today released a new preview of its upcoming fantasy RPG, Bound by Flame. The game was announced last summer and is one of the many games coming to the PlayStation 4 this year.