It's just kind of weird helping your friend do something that you know could potentially lead to his death." So says videographer and climber Cedar Wright, as the camera pans over a graveyard in the Mexican town of El Portrero Chico. It's January 2014, and Wright is in Mexico to watch his friend, the famous climber Alex Honnold, attempt a free-solo ascent—i.e., climbing without a rope—of a terrifying 2,500-foot limestone wall known as El Sendero Luminoso. If all goes well, Honnold will have started the year by completing one of his most ambitious free-solo climbs to date.
It's just kind of weird helping your friend do something that you know could potentially lead to his death." So says videographer and climber Cedar Wright, as the camera pans over a graveyard in the Mexican town of El Portrero Chico. It's January 2014, and Wright is in Mexico to watch his friend, the famous climber Alex Honnold, attempt a free-solo ascent—i.e., climbing without a rope—of a terrifying 2,500-foot limestone wall known as El Sendero Luminoso. If all goes well, Honnold will have started the year by completing one of his most ambitious free-solo climbs to date.
Just in time for Valentine's Day, Lover.ly, a startup focused on brides to be, is launching a social channel where couples can digitally organize their wedding keepsakes—chiefly photos—while inspiring the nuptials of others. Called Real Weddings, it will sport 4,800 so-called "wedding blueprint" guides for those about to get hitched.
Microsoft inked a partership with Starcom MediaVest Group that commits the agency to buying inventory across Microsoft properties such as Skype, Xbox and MSN.But here's where this deal gets complicated: SMG is also Microsoft's media agency, and they're fighting to retain the business.Just weeks ago, Microsoft set the wheels in motion for an agency consolidation review at the h
Trudy Hardy, BMW's new VP of marketing, said at the 2014 Automotive News World Congress in Detroit, the luxury automaker was planning to bring back BMW Films. But Ms. Hardy and BMW have declined to comment further.BMW's current ad agency, KBS+, declined to comment on the plan. Steve Golin, who was heavily involved in the first project at Anonymous Content, could not be reached for comment. Ditto for Mr.
Comcast's planned acquisition of Time Warner Cable for $45.2 billion in stock will shake up the TV landscape, intensify the conversation around carriage disputes with TV networks and potentially incite yet more media consolidation.It will also, of course, be scrutinized by the Federal Communications Commission.
It's Valentine's Day, and marketers have been tugging at your heartstrings all week with candy-coated, cute appeals. Also, the Winter Olympics continue to prove excellent fodder for major brands. All of this week's top ads focus on those two events, with the exception of one spot in which moms get jiggy over Hostess discounts. Watch our picks for the week's five best commercials below, and vote for your favorite. If your favorite from the week isn't shown here, tell us in the comments.
It's Valentine's Day, and marketers have been tugging at your heartstrings all week with candy-coated, cute appeals. Also, the Winter Olympics continue to prove excellent fodder for major brands. All of this week's top ads focus on those two events, with the exception of one spot in which moms get jiggy over Hostess discounts. Watch our picks for the week's five best commercials below, and vote for your favorite. If your favorite from the week isn't shown here, tell us in the comments.
Driven by the growing need to optimize returns on campaign investments, a new study indicates global marketing automation software revenue is expected to reach $1.9 billion by 2020.The latest analysis from Frost & Sullivan's Global Marketing Automation Software Market research also pegs the current market at $550.7 million in revenue.
Freeview, the free-to-air digital TV service, is launching an ad today that features a cat and a budgie singing Marvin Gaye and Tammi Terrell's 'You're All I Need To Get By'.