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Stress levels reaching boiling point for three-quarters of marketers

Submitted by Anonymous (not verified) on Fri, 03/24/2017 - 10:00

Octopus Group’s ‘Breathless Business’ survey finds B2B marketers over-worked, under-valued and struggling with strategyFriday 24th March, London - Businesses are losing the capacity to plan for the future as marketing execs are feeling stressed and overworked, according to new Octopus Group research of 200 UK marketers. As planning cycles get shorter and long-term strategies seemingly become a thing of the past, marketers are facing change from all directions, with 77% admitting to being stressed, 65%...

Source: RealWire

Absolute Digital Media Reviews SEO Strategies For The Gambling Industry

Submitted by Anonymous (not verified) on Wed, 03/15/2017 - 17:38

15/03/2017 - The award-winning digital marketing agency are reviewing the SEO strategies for the gambling industry, in order to help ensure that they are keeping up to date with the latest industry changes. The gambling sector is one of the most niche and competitive markets, making SEO practices a lot harder to be successful, but Absolute Digital Media are at the top of their game with the methods they use. Whether it’s online casinos or...

Source: RealWire

Qubit Targets Ambitious Growth with Two New Senior Hires

Submitted by Anonymous (not verified) on Wed, 03/15/2017 - 08:00

Personalization innovator kicks off 2017 by adding key roles to its executive team[LONDON and SAN FRANCISCO] --- [March 15th, 2017] Qubit, the leader in data-driven personalization, has appointed Tracy Maraj as VP Global People Operations, and Kevin Zellmer as VP of Global Partners. Maraj will be based in Qubit’s London office where her key focus will be shaping Qubit’s people strategy in attracting, developing and retaining the best talent - with a commitment to diversity...

Source: RealWire

Frontier Airlines Partners with Qubit to Provide Travelers with a Highly Personalized Booking Experience

Submitted by Anonymous (not verified) on Wed, 03/08/2017 - 14:04

Frontier turns to Qubit to increase customer satisfaction and engagement by building a more relevant online experience from first click through travel booking confirmation [NEW YORK]—[March 8, 2017] – Low-cost carrier Frontier Airlines has partnered with Qubit, the pioneer in delivering a data-first customer experience, to gain a deeper understanding of their customers’ behavior, then using this information to provide a tailored customer journey throughout the travel booking path. Frontier will use Qubit's full service...

Source: RealWire

1 in 10 women working in marketing say they have been held back in their career due to their gender

Submitted by Anonymous (not verified) on Wed, 03/08/2017 - 11:28

On International Women’s day, research from Episerver finds that women are being held back, yet are more satisfied in their jobs than menLondon, UK - 8 March 2017: 1 in 10 women believe they have been held back in a marketing role as a result of their gender, according to new research commissioned by digital marketing company Episerver as part of its ‘Digital Ninety-Nines’ project, set up to promote female leaders in digital marketing, IT...

Source: RealWire

Purple and Smarter WiFi reach new heights at renowned ski and climbing centres

Submitted by Anonymous (not verified) on Mon, 03/06/2017 - 09:01

Purple, the intelligent spaces company, has revealed that the Ice Factor, Snow Factor and Bar Varia are collecting four times more CRM data following the installation of its solution by Smarter WiFi.The Scottish attractions draw visitors from far and wide as the Ice Factor is home to the world’s biggest indoor climbing walls and the Snow Factor has the UK’s longest indoor real snow slope. With guest WiFi already on offer, the group sought an...

Source: RealWire

RealWire partners with PR and media solutions provider Vuelio

Submitted by Anonymous (not verified) on Mon, 02/27/2017 - 11:00

RealWire provides online press release distribution support to Vuelio clientsLincoln, UK, 27 February, 2017 – RealWire, the award-winning online press release distribution service, today announces their partnership with Vuelio, the leading UK provider of communications software. Vuelio clients will now be able to publish and distribute their press releases to a carefully targeted online audience through the RealWire service.The Vuelio platform allows PR and marketing professionals to manage their communication with key audiences via the...

Source: RealWire

Europe's Largest Online Car Ad Portal Chooses Catchpoint to help offer customers best web experience

Submitted by Anonymous (not verified) on Mon, 02/20/2017 - 14:05

London, 20th February 2017 - Catchpoint, a leading provider of digital performance analytics, today announced that Europe's largest online automotive ad portal, AutoScout24, which is visited by over ten million users a month, is now using the company's performance analytics solution.In order to bring together the numerous vendors and buyers of vehicles, the speed and performance of the Web appearance for AutoScout24 is crucial. AutoScout24 wants to offer its customers a great user experience and...

Source: RealWire

Snaplytics Releases Largest Survey Report Ever on Snapchat Trends among Brands

Submitted by Anonymous (not verified) on Tue, 02/14/2017 - 12:00

Analytics company study analyzes 217,000 Snaps from 500 brands running native Snapchat accounts, highlights metrics that matter for effective Snapchat strategiesFebruary 14, 2017 – Copenhagen, Denmark – Originally thought of as a social network mostly geared toward teenagers, now millennials are engaging with Snapchat. In fact, businesses are quickly taking notice of the fastest growing social media site and the many benefits it offers. Snaplytics, the SaaS company offering Snapchat marketing insights, is releasing the...

Source: RealWire

Internet entrepreneur and tech investor Mel Morris invests £3.8m in Audiense

Submitted by Anonymous (not verified) on Wed, 02/08/2017 - 09:16

Seed investor and former long-term chairman of King Digital (creators of Candy Crush) Mel Morris has invested £3.8m in Audiense, a software-as-a-service developer which delivers unique consumer insight and consumer engagement capabilities to many of the world’s biggest brands and agencies. The investment will support Audiense’s ambitious growth plans, which include scaling-up its sales and marketing functions, powerful new platform functionality, and expansion into North America.Javier Burón, co-founder and CEO of Audiense, said: “Four thousand...

Source: RealWire