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WP Engine Accelerates Momentum, Passes 10,000 EMEA Customer Milestone

Submitted by Anonymous (not verified) on Mon, 06/12/2017 - 08:11

Leading Digital Experience Platform Continues To Innovate, Helping Customers Build Engaging & Award Winning WebsitesLONDON – June 12, 2017 – WP Engine, the world’s leading WordPress digital experience platform, today announced it has recently passed the milestone of 10,000 customers in its EMEA region just two years after opening the doors of WP Engine London, the EMEA headquarters in London’s go-to neighbourhood for entrepreneurs and creatives: Shoreditch, in the heart of “Tech City.”“There’s a reason...

Source: RealWire

New Searchmetrics Study provides Financial Brands with industry-specific insights on how to be successful on Google

Submitted by Anonymous (not verified) on Wed, 06/07/2017 - 13:00

Research highlights the Google ranking factors for financial services websites SAN MATEO, Calif. (June 7, 2017) ‒ New research highlights the key industry-specific factors that are commonly found in bank, insurance and other financial services websites that rank higher in Google searches. Among the main findings: having highly relevant content is even more important in financial services than in other sectorstop ranking financial websites use the searched keyword on their site far less than other...

Source: RealWire

ColourPop Selects Qubit for Personalization Makeover

Submitted by Anonymous (not verified) on Wed, 06/07/2017 - 12:00

Hyper-growth beauty products retailer doubles down on customer centricity[Chicago -- June 7, 2017] ColourPop, one of the fastest growing beauty brands in the US, has partnered with Qubit as part of the company’s new focus and investment in digital customer experience. The beauty products brand has become famous for taking new product lines from concept to market in a couple of days, by choosing Qubit that agility and scalability can be matched for the online...

Source: RealWire

UK insurance customer service worsening, with 68% of queries left unanswered on digital channels

Submitted by Anonymous (not verified) on Wed, 06/07/2017 - 10:05

Eptica study finds growing gap between consumer expectations and digital realityReading, UK, 7 June 2017, 91% of consumers say good digital customer service from insurers makes them more loyal - yet the UK’s leading insurance companies fail to accurately answer more than two thirds (68%) of routine questions asked through the web, email, Twitter and Facebook. In 2016 the figure was 47%, showing a dramatic decline in performance over the last 12 months. No wonder...

Source: RealWire

73% of luxury brands find maintaining exclusivity and aspiration on social media their biggest challenge

Submitted by Anonymous (not verified) on Wed, 05/17/2017 - 12:05

Social influencers are at the forefront, shaping digital communications for the fashion and beauty industries, yet luxury brands are far from realising the full potential of influencer marketing, finds the new Fashion and Beauty Monitor report produced in association with Econsultancy. London, United Kingdom (17 May, 2017). Fashion and Beauty Monitor, the leading influencer marketing and PR solutions provider for the fashion, beauty and lifestyle industries, today released ‘The New Face of Luxury’ research report,...

Source: RealWire

Major Brands Turn to Biglight to grow revenue through Customer Experience Optimisation

Submitted by Anonymous (not verified) on Tue, 05/09/2017 - 10:57

Timberland®, Vans®, The North Face®, Charles Tyrwhitt, RANK and Halfords amongst a dozen brands choosing Biglight for its mix of UX, creative, content, optimisation and personalisation skillsLONDON, 9th May 2017: Experience design specialist, Biglight, added a dozen clients to its roster in the first four months of 2017 as big brands turned to experience optimisation and personalisation as a way to increase revenue. As a result, Biglight has grown its team significantly, and will shortly...

Source: RealWire

Episerver Receives Recognition in the Gartner Magic Quadrant for Digital Commerce

Submitted by Anonymous (not verified) on Tue, 05/02/2017 - 09:03

Evaluation Based on Completeness of Vision and Ability to ExecuteIRVINE, Calif. -- May 2, 2017 -- Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, has once again placed in Gartner’s “Magic Quadrant for Digital Commerce” for its B2C, B2B and B2B2C digital commerce capabilities[1]. The report recognized Episerver for its ability to execute and completeness of vision. Episerver made key investments to strengthen its...

Source: RealWire

RiskIQ Researchers Identify New Threat Actor NoTrove Delivering Millions of Scam Ads, Threatening Consumers, and the Digital Advertising Industry

Submitted by Anonymous (not verified) on Wed, 04/26/2017 - 08:04

London, UK – 26 April, 2017 – Earlier this year, RiskIQ, the leader in digital threat management, reported an eight-fold increase in internet scam incidents that deny the $83 billion digital advertising industry millions of dollars. Now, researchers at RiskIQ have identified NoTrove, a newly discovered and major threat actor that is delivering millions of scam ads that threaten consumers and further undermine the digital advertising industry.A new research report released today, “NoTrove: The Threat...

Source: RealWire

Research from Periscope By McKinsey shows that only 15% of Retailers at World Retail Congress 2017 have a fully implemented Personalized Marketing Initiative

Submitted by Anonymous (not verified) on Tue, 04/25/2017 - 15:13

Whilst most retailers see personalization as a priority and think that personalized promotions dramatically increase customer visits, only a minority say they have properly implemented itNew York – April 25, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced the findings of research it carried-out at the 2017 World Retail Congress (WRC) looking at retailers’ implementation and attitudes towards...

Source: RealWire

Searchmetrics Content Experience Creates New Paradigm For Online Storytelling and Content Creation

Submitted by Anonymous (not verified) on Tue, 04/25/2017 - 12:02

Guided creation and optimisation helps marketers and writers deliver engaging, compliant-safe and revenue-producing content. Companies now can scale at ease by connecting content to audiences at the right time and in the right voice. London, April 25, 2017 ‒ Searchmetrics today launched the world’s first agile content development platform, delivering a new paradigm for online marketers to produce content that resonates with audiences and drives predictable results.The Searchmetrics Content Experience is a pathfinding solution that...

Source: RealWire