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MMA Germany Brings the Mobile Maturity Self-Assessment tool to Global Brands

Submitted by Anonymous (not verified) on Fri, 10/22/2021 - 08:45

Learn how your company performs on mobile with a self-assessment tool developed by experts from Google, Facebook, Adjust, and Ogury. MUNICH, 22nd October — MMA Germany teamed up with mobile experts from Google, Facebook, Adjust, and Ogury to develop a tool that allows companies to assess their mobile readiness in less than 20 minutes. The Mobile Maturity Self Assessment examines areas such as organization, measurement, marketing, and product (e.g. UX). Companies gain valuable insights regarding...

Source: RealWire

Macro 4's information management suite extends personalization and business intelligence capabilities

Submitted by Anonymous (not verified) on Wed, 10/20/2021 - 11:06

Columbus version 9 keeps strong focus on digital customer communications Crawley, UK, October 20, 2021 – Macro 4, a division of UNICOM® Global, has today released the new generation of its Columbus enterprise information management (EIM) suite. Columbus version 9 builds on the software’s digital transformation capabilities, introducing additional features to personalize multi-channel customer engagement and generate better business intelligence. Dynamic personalized experiencesColumbus manages the interactions between diverse systems, people and channels to deliver personalized...

72% of Consumers Are More Likely to Return to a Brand that Creates a Strong Online Community, Amity Research Finds

Submitted by Anonymous (not verified) on Fri, 10/15/2021 - 08:00

London. 15, October 2021: Amity, the leading technology platform that powers in-app social experiences, today reveals the results of research which highlights the importance of brands creating online communities to engage with their customers. Almost three-quarters (72%) of the consumers polled say they would be more likely to return to a brand that creates a strong online community, while almost two-thirds (63%) admit they are more likely to buy from a brand that leverages engaging...

Source: RealWire

Applegate and Visable: B2B platform providers forge strategic partnership to strengthen international trade of UK-based businesses

Submitted by Anonymous (not verified) on Wed, 09/22/2021 - 11:54

Paris / Hamburg / Barnstaple, 22 September 2021 – Visable, the parent company of Europe’s leading online B2B platforms EUROPAGES and wlw (formerly "Wer liefert was"), and Applegate, the premier B2B marketplace in the United Kingdom, have entered into an exclusive partnership. As the official reselling partner in the UK, Applegate is able to offer listings and additional online marketing services on EUROPAGES and wlw alongside its own AI-based sourcing platform. As a result, companies...

Source: RealWire

Searchmetrics expands US presence with the opening of a new Chicago office

Submitted by Anonymous (not verified) on Wed, 09/01/2021 - 13:05

Newly promoted CMO, Lillian Haase, moves from Europe to Searchmetrics’ new Chicago office to oversee global marketing Berlin / San Mateo, September 1, 2021 – Searchmetrics, a provider of software and services for search and content optimization, is expanding its US presence with the opening of a new office in Chicago. The Berlin headquartered company, which helps brands and agencies achieve digital marketing success via the search data and insights delivered through its global data...

Source: RealWire

Martech Disruptor Modo25 Secures Fourth Six Figure Investment

Submitted by Anonymous (not verified) on Tue, 08/31/2021 - 12:17

Leeds, UK: Having delivered growth beyond expectations, digital martech innovator, Modo25 (www.modo25.com) has secured a fourth six-figure investment round for its award-winning BOSCO™ Connect solution that delivers real and significant benefits to online marketers globally. This time, the investment has come from three new investors with significant industry experience to support the continued global growth of Modo25 and BOSCO™. Richard Flint former CEO of Sky Betting & Gaming was behind this well documented growth of...

Source: RealWire

Global MarTech Innovator BOSCO™ Drives Online Sales Growth At Animed Direct

Submitted by Anonymous (not verified) on Wed, 07/28/2021 - 12:25

MarTech innovator BOSCO™ is driving sales for online pet care retailer, Animed Direct, through its award winning Connect platform, the leading bespoke trading and forecasting dashboard for online retailers and e-commerce vendors. BOSCO™ uses a unique 3rd generation algorithm and data integration to drive budget predictions and recommendations. The Connect platform enables clients to integrate their own data with market sources to ensure the most accurate results available. This ensures the optimal use of marketing...

Source: RealWire

Paula Radcliffe Partners With Seedtag for Brand Sports Values Campaign

Submitted by Anonymous (not verified) on Tue, 07/27/2021 - 14:46

Madrid, July 27 2021 - Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced today that it has partnered with Paula Radcliffe, former British long distance runner and three time winner of the London Marathon, to be the face of the organisation’s global ‘Summer of Sport’ campaign. Following a challenging 18 months - during which the COVID-19 pandemic put a stop to a number of sporting events - the summer of 2021...

Source: RealWire

BOSCO Connect: The First Tool To Accurately Predict Campaign ROI For Online Retailers

Submitted by Anonymous (not verified) on Thu, 07/01/2021 - 11:20

Online Retail Guesswork Becomes A Thing Of The Past MarTech innovator Modo25 (www.modo25.com) has announced the launch of BOSCO™ Connect. This disruptive new platform provides online retailers with a single-view dashboard that streamlines the planning of online marketing spend in one place, enabling best-spend predictive forecasts to be created by combining market analytics with the marketer’s own internal data. This platform ensures that users secure the maximum ROI for marketing spend, along with optimal targeting....

Source: RealWire

MandM Direct Manages Models at Scale with Dataiku

Submitted by Anonymous (not verified) on Thu, 05/06/2021 - 09:00

Leading European retailer uses Dataiku to accelerate its data science practice to operationalise 10x more models versus a code-only approachLondon, UK – May 6th, 2021 -- Dataiku, one of the world's most advanced Enterprise AI and machine learning platforms, today announces its continued success with MandM Direct to support its data science practice. Working with Dataiku and a leading cloud platform provider, the partnership supports a wide range of use cases, from personalised marketing campaigns,...

Source: RealWire