1. RealWire marketing data
  2. View items

Articles from RealWire marketing data

Primary tabs

New Data Explorer in Latest Celebrus Release Accelerates Speed-to-Value for Enterprise Analytics

Submitted by Anonymous (not verified) on Wed, 11/28/2018 - 08:00

Innovative Data Explorer drives rapid understanding of customer data captured by the Celebrus Customer Data PlatformData visualisation, investigation and export capabilities enhanced by new plotting and analysis toolsReduces time taken between data capture and delivery of value into machine learning and artificial intelligence projectsSunbury-on-Thames, 28th November 2018: D4t4 Solutions plc has announced general availability for the latest release of its leading Celebrus Customer Data Platform (CDP), Celebrus Version 8 Update 20. Celebrus offers the most...

Source: RealWire

TVH uses Voice of the Customer to elevate the B2B customer experience

Submitted by Anonymous (not verified) on Tue, 11/27/2018 - 09:15

Global materials handling giant selects Confirmit for three-year CX dealLondon, UK, Oslo, Norway and New York, NY, 27th November 2018: TVH, the global supplier of parts and accessories for material handling and industrial equipment, has selected Confirmit to support the implementation of its new worldwide Voice of the Customer (VoC) programme. The programme, which focuses on the TVH Parts business, underpins TVH’s corporate mission to drive excellence in customer relationships. It will be delivered as...

Source: RealWire

ADLV Expects Marked Growth For Online Checks By Local Authority Fleets - As DVLA Ends DLC Option

Submitted by Anonymous (not verified) on Thu, 11/22/2018 - 10:39

The ADLV (Association For Driving Licence Verification) is expecting a marked increase in Local Authority fleet demand for its online licence services, once the DVLA’s DLC (Driver Licence Check) service ends in December. Currently, the DLC is used to verify the licences of local authority fleet drivers and also to check the licences of local Private Hire Vehicle (PVH) taxi drivers. By using the ADLV online service, which is based on longer 3 year ‘permissions’,...

Source: RealWire

HESA Selects Confirmit to Support Innovative Graduate Outcomes Programme

Submitted by Anonymous (not verified) on Thu, 11/15/2018 - 09:15

New research programme will deliver richer insights to drive higher education developments London, UK and Oslo, Norway: 15 November 2018: Confirmit has today announced that the Higher Education Statistics Agency (HESA), the experts in UK higher education data and analysis, will be using the Confirmit Horizons platform to support its new UK-wide Graduate Outcomes programme. Graduate Outcomes is an ambitious new programme, delivered by HESA that will enable higher education providers to understand how their...

Source: RealWire

CleverTouch Marketing Awarded 2019 'Best Company to Work For' Accreditation

Submitted by Anonymous (not verified) on Tue, 11/13/2018 - 10:00

Alresford-based company awarded two-star accreditation by Best CompaniesAlresford, UK, November 13, 2018 – CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been awarded a two-star accreditation by Best Companies, the leading engagement agency behind the coveted Sunday Times 100 Best Places to Work list.The accreditation is the second-highest standard available and recognises CleverTouch as an employer with an ‘outstanding’ commitment to workplace engagement. The accreditation is based on several factors, including...

Mobile Marketing Association Germany Publishes Checklists For Multi-Touch Attribution (MTA)

Submitted by Anonymous (not verified) on Thu, 11/08/2018 - 14:07

BERLIN, GERMANY – November 8, 2018: In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent study, 44% of advertisers still assign the entire conversion credit to the last interaction, often for lack of a better alternative[1]. To help marketers embrace Multi-Touch Attribution, the Mobile Marketing Association Germany has created checklists focussing on key features and implementation.Multi-touch attribution (MTA) enables marketers to track customer journeys...

Source: RealWire

Bupa Global Continues to Drive Business Change with Confirmit

Submitted by Anonymous (not verified) on Wed, 11/07/2018 - 10:14

Highly successful Customer Experience programme drives long-term culture change and ROINew York, NY, London, UK and Oslo, Norway: November 7th, 2018: Leading international health insurer Bupa Global has strengthened its relationship with Confirmit to use the company’s solutions to run its highly successful Customer Experience programme.Bupa Global’s award-winning Customer Experience (CX) activities have been underpinned by the Confirmit Horizons platform since 2015. Since then, the Bupa Global team has expanded the programme from a listening-based...

Source: RealWire

Elemis focus on personalized customer experiences to differentiate online

Submitted by Anonymous (not verified) on Wed, 11/07/2018 - 09:14

Skincare brand see personalization drive 7.02% uplift in RPV with just one experience [LONDON - 7 NOVEMBER 2018] - Elemis, the number one luxury British skincare brand, have renewed their partnership with Qubit and continue to make the customer experience through personalization a top priority for future growth. They have been working with Qubit since 2016 to bring data-driven customer experiences to their onsite visitors - powering the purchase journey for both new and returning...

Source: RealWire

Nosto and Function18 score hole in one at Direct Commerce Innovator Awards

Submitted by Anonymous (not verified) on Tue, 11/06/2018 - 10:30

The success of Nosto’s AI-powered personalisation solution for leading golf apparel retailer Function18.com has been recognised at the 2018 Direct Commerce Innovator Awards, winning in the category for best CRM, Data, Targeting & Personalisation at the prestigious awards.Thanks to Nosto, Function18, which sells golf clothing from top sports brands such as Nike and Adidas, has seen an 18% increase in average order values while doubling page views and time-on-site with new AI-powered personalisation technology. On...

Source: RealWire

Top 20: Germany's companies with the largest social added value

Submitted by Anonymous (not verified) on Fri, 11/02/2018 - 10:20

The German automotive manufacturer Continental offers the most value to society. Second and third place go to lighting manufacturer OSRAM Licht and intralogistics specialist Jungheinrich. Working together, dpa subsidiary news aktuell and Faktenkontor were the first to evaluate which German companies would deliver the highest environmental, social and economic value to people. The analysis is based on the current sustainability reports from the 5,000 companies with the largest workforces in Germany. In this way Continental...

Source: RealWire