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Sendible announces launch of social media management marketing platform

Submitted by Anonymous (not verified) on Thu, 10/02/2014 - 15:50

Sendible 360 simplifies social media interactions for businessesLondon, UK - 02 October 2014: Sendible, the social media management software provider, has announced the launch of Sendible 360, the all-in-one social media marketing platform. Sendible 360, the latest upgrade to the platform, enables organisations to engage with customers across multiple social media channels from a single dashboard.Sendible 360 allows users to simplify social media interactions with a view to engaging with customers, generating and developing sales...

Source: RealWire

Ikano Insight Launches New Loyalty Offer For Monsoon Accessorize

Submitted by Anonymous (not verified) on Mon, 09/29/2014 - 16:01

Customer loyalty specialist Ikano Insight has developed a new joint loyalty programme for fashion retailer Monsoon Accessorize. It will be the first loyalty programme available under the Accessorize brand, as well as marking a significant expansion to Monsoon's scheme.The dual loyalty scheme will officially launch on 29 September across 329 UK and Republic of Ireland stores, with existing customers having been issued with dual-branded cards. The programme will allow shoppers in both Monsoon and Accessorize...

Source: RealWire

The Employee Engagement Awards finalises its expert judging panel and extends entry deadline

Submitted by Anonymous (not verified) on Thu, 09/18/2014 - 07:55

The BBC, Boeing, Engage for Success, Hugo Boss, HRZone.com, SAB Miller just some of those on the judging panelEntry deadline extended until October 15, 2014Fresh, edgy, focused and inclusive categories allow the entire UK & Ireland to enterPart of proceeds donated to charity that entrants can influence London - September 18, 2014 - The Employee Engagement Awards (www.eeawards.co.uk) has finalised its expert judging line-up with just under a month before the deadline for entries is...

Source: RealWire

intelligent Print Recognition (iPR™) gathers pace

Submitted by Anonymous (not verified) on Fri, 07/11/2014 - 12:56

iPR™ (intelligent Print Recognition) adoption grows rapidlyRetailers, brands and printers realise its benefits which go beyond QR/ARApplications were showcased on stand at MarketingWeekLive in JuneHarrogate, North Yorkshire, UK - 11th July 2014iPR™ (intelligent Print Recognition) from documobi makes conventional print digital and interactive, linking it to mobile marketing campaigns via a Brand's own app. Requiring no codes, tags or markers, iPR™ collects and analyses user data when a customer responds to a call to action...

Source: RealWire

New free white papers address the roots of the content marketing challenge

Submitted by Anonymous (not verified) on Wed, 07/09/2014 - 11:17

…written by the Content Marketing Institute & sponsored by North Plains 9th July 2014, London, UK - North Plains has announced that is has sponsored two free new white papers, authored by Robert Rose, Chief Strategist at the renowned Content Marketing Institute. Both documents look at how marketers are struggling to manage and implement content marketing successfully and suggests some practical answers. The first white paper "Using DAM To Turn Your Content Marketing Up to...

Source: RealWire

KLM sees email conversions quadruple with implementation of Webtrends Streams

Submitted by Anonymous (not verified) on Tue, 07/08/2014 - 09:28

KLM achieves 72% click through rates for email campaign with WebtrendsLONDON, UK 8th JULY 2014 - Webtrends, the global leader in digital marketing solutions, today announced that leading travel company, KLM, has implemented its Analytics, Optimize and Streams solutions, resulting in a significant rise in the success of KLM's email marketing campaigns.Webtrends Analytics has empowered KLM to maximise its email marketing strategy using data-driven evidence and knowledge, allowing KLM to have a better understanding of...

Source: RealWire

Mobile technology takes direct mail personalisation to a new level

Submitted by Anonymous (not verified) on Wed, 06/25/2014 - 09:03

iAM™ (Interactive Advertising Mail) mobile technology officially launches Combines the reach of direct mail with the power of the mobile webDemographic and historical data creates dynamic, personalised offers and experiences Experiential competition gives marketers insight and chance to win an exclusive Italian breakExhibiting on Stand A196 at MarketingWeekLive June 25th/26th at OlympiaHarrogate, North Yorkshire, UK - 25 June 2014Documobi's breakthrough iAM™ (interactive Advertising Mail) technology takes direct mail to an entirely new level of personalisation...

Source: RealWire

IHS and Zentrick Partner for Unique Research into Interactive Video Market

Submitted by Anonymous (not verified) on Wed, 06/18/2014 - 13:37

First ever study into global size and value of current and future marketCannes, France - 18th June 2014: With 81 percent of brands already integrating online video production into their marketing strategies and video budgets expected to increase in the next year, interactive video pioneer Zentrick has partnered with IHS, the leading global source of information and insight, to create the first ever global research into the evolution of this growing sector; interactive video.Pairing Zentrick's...

Source: RealWire

SDL Language Cloud Breaks Down Barriers to Effective Global Communication

Submitted by Anonymous (not verified) on Wed, 06/11/2014 - 13:24

Leading CXM organisation announces cloud translation platform that enables companies to deliver relevant customer experiences across languages and culturesMAIDENHEAD, UK - June 11, 2014 - SDL (LSE: SDL) today introduced SDL Language Cloud™, a cloud translation platform that empowers organisations to easily communicate across languages and engage global customers. As an essential component of SDL Customer Experience Cloud, the platform will simplify translation and global communication for businesses of all sizes by providing direct access...

Source: RealWire

Content Finds the Customer: SDL Global Study Finds Social Media Drives Content Discovery with Millennials

Submitted by Anonymous (not verified) on Wed, 06/04/2014 - 14:34

Marketers learn which 10 percent of their content does 90 percent of the work to create an impact for its brand. European millennials use fewer channels for content discovery then their U.S. counterpartsMAIDENHEAD, UK - June 4, 2014 - Marketers have come to realise that churning out mountains of content is not a sustainable or effective way to target its millennial customers. Fortunately, volume doesn't matter but creating the right content and delivering it consistently...

Source: RealWire